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The partnership provides Fortune 1,000 retailers, Wall Street advisors, and more the most accurate, real-time forecasting on the market
SILICON SLOPES, Utah, April 01, 2025--(BUSINESS WIRE)--Today Domo (Nasdaq: DOMO) announced its partnership with Weather Trends International (WTI), a leading provider of the most accurate year-ahead weather prediction technology on the market, serving companies across retail, manufacturing, and financial services.
Weather Trends International uses Domo's AI and data products platform to deliver actionable, weather-based sales predictions through its new WT360 solution. This partnership enables retailers and suppliers to optimize inventory, marketing, and resource allocation with unprecedented precision based on WTI's proprietary forecasting of temperature, rainfall, and snowfall metrics by week for any location on Earth.
Prior to Domo, WTI clients received forecasts that required manual updates and offered limited interactivity. The Domo-powered WT360 solution transforms this process by providing a continuously updated platform that connects directly with clients' sales data, visualizing the relationship between weather patterns and sales performance. Now, when retailers experience unexpected weather fluctuations, suppliers can immediately demonstrate how it will affect consumer behavior and provide data-backed predictions for upcoming periods.
"WT360’s Power of 1 Degree® year-ahead technology is an advanced Agentic AI system that continuously monitors global weather data in real time, enabling it to generate proactive, actionable weather insights, and sales projections," said Bill Kirk, CEO of Weather Trends International. "Using Domo, its AI solutions, and our WT360 offering, multinational retailers and suppliers get actionable insights in seconds on those incremental but impactful changes. WT360 tells decision-makers how much to make, where to put it, when to promote it, and when to advertise it. The Domo-wt360 solution makes AI trustworthy and actionable. It transforms data into proactive year-ahead intelligence, a truly revolutionary solution."
Early adopters of WT360 have already seen significant benefits. One major home appliance manufacturer used the platform to prevent a top retailer from canceling heater orders during an unusually warm fall. Every one degree colder has a 7% increase in heater sales; 10°F colder, a +70% increase in year-over-year sales. The manufacturer used WT360’s forecast of the coldest winter in 7 years to reassure the retailer and show that multiple cold weather events were imminent. This data-driven approach saved the order and, when the forecast ended up being true, it increased sales for the year, strengthening the supplier-retailer relationship.