Does This Rival's Retreat Make Dollar General Stock a Buy?

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Value-oriented retailer Dollar General (NYSE: DG) has been through a rough patch since the COVID-19 pandemic began abating. After overestimating post-pandemic demand and clogging up stores with too much of the wrong inventory headed into 2023, the company has been booking heavy markdowns on tepid sales.

Investors have shared in this struggle, too. From their late-2022 peak to last year's trough, Dollar General shares fell nearly 60%.

There's a light at the end of the tunnel though. While overall sales still fell year over year for its recently reported fiscal fourth quarter, same-store sales were up a bit, reversing a couple of quarters' worth of weakness. Revenue of $9.9 billion also topped estimates of $9.76 billion, and per-share earnings of $1.80 were higher  than analysts' consensus of $1.72 per share.

Perhaps best of all, the company is looking for overall sales growth of between 6% and 6.7% this year, with same-store sales growth apt to roll in somewhere between 2% and 2.7%. This outlook suggests that the retailer's overhaul efforts are finally gaining some traction.

If you're searching for one more sign that you should take a chance on Dollar General stock, however, it actually comes from rival Dollar Tree (NASDAQ: DLTR). This competitor is retreating, with plans to close roughly 600 of its Family Dollar stores during the first half of 2024, and to shutter another 370 within the next few years.

Those displaced customers are going to go somewhere -- and Dollar General is the chain most similar and most geographically accessible to these consumers. Let's see what all this could mean for investors.

Dollar General is different where it counts the most

There is an alternative interpretation. That is, the market environment is so tough for discounters like Dollar Tree and Family Dollar right now that Dollar General can't be in a meaningfully better position.

That's not quite the actual case though. While these two companies (and three different store banners) certainly have their apparent similarities, they're all rather different behind the veil, so to speak.

Chief among Dollar General's competitive advantages is its real estate and subsequent reach. The retailer just opened its 20,000th store, with many of its newly built ones strategically located in smaller communities where competition from the likes of Walmart is light.

That's not to suggest Family Dollar doesn't have a respectable brick-and-mortar presence. It does. It operates at less than half of Dollar General's scale, however, with only 8,359 stores as of the beginning of February. The company has also demonstrated a slower pace of new store openings and remodels, giving Dollar General more opportunity to impress would-be shoppers.