Digital Advertising and Marketing Global Market to Reach $1.5 Trillion by 2030: Influencer Marketing is Powerful Weapon for Digital Marketing Teams
Global Market for Digital Advertising and Marketing
Dublin, March 23, 2023 (GLOBE NEWSWIRE) -- The "Digital Advertising and Marketing: Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering.
The global market for Digital Advertising and Marketing estimated at US$531 Billion in the year 2022, is projected to reach a revised size of US$1.5 Trillion by 2030, growing at a CAGR of 13.9% over the analysis period 2022-2030.
Display, one of the segments analyzed in the report, is projected to record a 15.3% CAGR and reach US$939.4 Billion by the end of the analysis period.
Taking into account the ongoing post pandemic recovery, growth in the Search segment is readjusted to a revised 12.2% CAGR for the next 8-year period.
The U.S. Market is Estimated at $223.2 Billion, While China is Forecast to Grow at 14.2% CAGR
The Digital Advertising and Marketing market in the U.S. is estimated at US$223.2 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$372.6 Billion by the year 2030 trailing a CAGR of 14.2% over the analysis period 2022 to 2030.
Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 7.8% and 9.5% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 11.1% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$213.4 Billion by the year 2030.
Select Competitors (Total 523 Featured) -
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Acxiom LLC
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Alibaba Group Holding Limited
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Amazon.com, Inc.
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Baidu, Inc.
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Dentsu International
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Eniro Group AB
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Epsilon Data Management, LLC
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Facebook, Inc.
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Google, Inc.
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IAC/InterActiveCorp.
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Microsoft Corporation
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LinkedIn Corporation
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Sohu.com, Inc.
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SXM Media
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Tencent Holdings Limited
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TradeDoubler AB
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Twitter, Inc.
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Xaxis, LLC
What`s New for 2023?
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Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
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Global competitiveness and key competitor percentage market shares
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Market presence across multiple geographies - Strong/Active/Niche/Trivial
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Online interactive peer-to-peer collaborative bespoke updates
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Access to digital archives and Research Platform
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Complimentary updates for one year
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 1262 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value (USD) in 2022 | $531 Billion |
| Forecasted Market Value (USD) by 2030 | $1500 Billion |
| Compound Annual Growth Rate | 13.9% |
| Regions Covered | Global |
Key Topics Covered:
I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
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Advertising: Essential for Corporate/Brand Survival & Existence
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Global Advertising Spending by Medium (in %): 2021
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Impact of COVID-19 Pandemic and Looming Global Recession
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Year 2021 in Review and Near-term Outlook
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Prolonged Pandemic, Ukraine-Russia Conflict and Ensuing Economic Disruptions Impact Growth Outlook
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World Economic Growth Projections (Real GDP, Annual % Change) for the Years 2021, 2022 and 2023
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COVID-19 Pandemic Upends the Advertising Landscape
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While Traditional Ad Spending Declines, Digital Advertising Spending Records Growth during Pandemic
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Digital Marketing Strategies Change in Pandemic Times
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Digital and Personalized Experiences Gain Prominence
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The CCPA to Bring About Major Changes to the Digital Advertising Landscape in California
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Digital Advertising and Marketing: A Conceptual Overview
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Digital Media Marketing
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Social Media Marketing
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Mobile Marketing
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Digital Advertising and Marketing Formats
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Digital Advertising and Marketing: Transforming, Transitioning & Conditioning Brand-Consumer Relationships
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Display Advertising: The Largest Contributor to Global Digital Ad Spend
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Developing Economies to Spearhead Future Growth
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Competition
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Digital Advertising and Marketing - Global Key Competitors Percentage Market Share in 2022 (E)
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Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
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World Brands
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Recent Market Activity