Digimarc Digital Watermarks Combined with AI-Powered Copy Detection Provide Instant Product Authentication for High Value Assets
BEAVERTON, Ore., November 20, 2024--(BUSINESS WIRE)--Digimarc Corporation (NASDAQ: DMRC), a global leader in digital watermarking technologies, today introduced its most advanced anti-counterfeit solution to date. Digimarc’s new Digital Security Solution empowers security solutions providers and businesses with the tools needed to protect government programs, businesses, and citizens worldwide. The cutting-edge offering integrates secure digital watermarks with new mobile authentication technology, delivering an unprecedented ability to safeguard physical assets against counterfeit threats. This launch leverages proven technology and expertise gained through the company’s nearly 30-year relationship with the world’s central banks.
The global counterfeit crisis is escalating at an alarming rate, with illicit trade costing economies over $500 billion annually1. Counterfeits affect nearly every sector—pharmaceuticals, automotive, high-value consumer goods and electronics, government programs, and more—posing significant risks to public safety and eroding trust. As counterfeiters exploit increasingly sophisticated technologies, scalable and innovative anti-counterfeit solutions are urgently required to protect economies and citizens.
"Governments and industries are grappling with an evolving counterfeit threat that undermines security, erodes trust, and drains revenues," said Tony Rodriguez, Chief Technology Officer at Digimarc. "Digimarc’s new digital security offering is designed to outpace counterfeiters by offering real-time, field-level authentication, supporting the world’s most sensitive and high-value industries. Our solution integrates input from top security agencies to deliver unparalleled protection for physical assets in a rapidly evolving landscape."
Advanced Security for High-Risk Sectors
Digimarc’s Digital Security Solution represents the next generation of anti-counterfeit technology, integrating cutting-edge software, mobile innovation, and an intelligent cloud services platform. Powered by Digimarc’s advanced digital watermarking technology and AI-powered copy detection tools, the solution seamlessly integrates into existing designs and workflows of physical assets, maintaining security without compromising efficiency. Real-time item-level verification data flows into a centralized system via the cloud-based Digimarc Illuminate platform, providing actionable insights that can help organizations refine and enhance security strategies across global supply chains.
Traditionally, industries have relied on physical security features such as UV inks, microtext, and holograms to protect products and documents. However, as counterfeiters increasingly replicate or tamper with these features, Digimarc digital watermarks offer a new layer of covert digital protection, providing real-time authentication that complements—and often enhances—existing security measures. The solution’s unique ability to authenticate assets and rapidly detect counterfeits onsite using mobile devices—including standard mobile phones, no special lighting or capture device required—empowers government authorities, businesses, and consumers to protect revenue, reduce risk, and boost consumer confidence.
"Governments and high-security solutions providers play a vital role in safeguarding the integrity of the global supply chain," said Judy Moon, Digimarc’s Vice President of Market Development and Strategic Sales. "Our new Digital Security Solution offering allows us to work hand-in-hand with these critical stakeholders, adding a digital layer to existing measures and delivering advanced anti-counterfeit technology. The solution scales to meet the needs of governments, high-risk industries, and global brands, ushering in a new era of protection against sophisticated global threats."
Trusted Leader in Digital Security Solutions
For nearly 30 years, Digimarc has been a trusted partner with the world’s central banks in deterring digital counterfeiting of global currency. The company also pioneered advanced digital watermarks in IDs, like driver’s licenses. Digimarc’s new Digital Security Solution stems from decades of collaboration with government entities, security agencies, and law enforcement to address the challenges of safeguarding physical and digital assets in the public and private sectors and across industries worldwide.
To learn more about Digimarc’s Digital Security Solution, please visit digimarc.com.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is the pioneer and global leader in digital watermarking technologies. For nearly 30 years, Digimarc innovations and intellectual property in digital watermarking have been deployed at a massive scale for the identification and the authentication of physical and digital items. A notable example is our partnership with a consortium of the world’s central banks to deter counterfeiting of global currency. Digimarc is also instrumental in supporting global industry standards efforts spanning both the physical and digital worlds. In 2023, Digimarc was named to the Fortune 2023 Change the World list and honored as a 2023 Fast Company World Changing Ideas finalist. Learn more at Digimarc.com.
