Did Stamps.com Get a Good Deal on MetaPack?

Print-your-own-postage service Stamps.com (NASDAQ: STMP) reported second-quarter earnings last month, and it was a bit of a mixed bag.

On the one hand, Stamps.com reported sales growth of 20% and earnings growth twice as strong -- EPS rose 41% year over year. (Stamps also raised its guidance for the year.) On the other hand, both its customer count and its customer churn rate were basically flat. Stamps depended largely on rising ARPU, or average revenue per paid customer, for both its sales and earnings growth, as it shifted its strategy away from growing the customer base and toward a focus on "the largest and most sophisticated e-commerce sellers."

I'm not 100% thrilled with that strategy, as I fear it could limit the company's ability to expand its business in the future. That being said, one thing mentioned in Stamps.com's earnings call that I'm wildly enthusiastic about is the company's purchase of MetaPack.

Here's what you need to know.

The words "50% off" blaring out of a megaphone.
The words "50% off" blaring out of a megaphone.

Stamps.com just bought a new subsidiary for half its own price-to-sales ratio. Image source: Getty Images.

Why buy MetaPack?

Stamps.com management went into some detail on the MetaPack purchase (which closed on Aug. 15) during its postearnings conference call.

MetaPack is a London-based e-commerce software company with 350 employees working out of seven different countries. The company's software interacts with more than 500 different customers using more than 450 different "parcel carriers" operating in more than 200 countries around the world. MetaPack's software helps customers choose the best shipper to get their packages from one country to another, factoring in such variables as package "size, weight, stock availability, location, and customer preference" -- and tracks their shipments all the way from Point A to Point B.

Stamps explained that it made the MetaPack purchase for several reasons, one being to "accelerate our efforts to expand our business internationally" and another being to vastly expand its customers' access to new shipping options. Currently, Stamps.com's software interacts with only about 40 shipping companies worldwide. With MetaPack, its shipper base expands more than tenfold. This second rationale will become especially important as Stamps.com expands its business in Europe, where shippers "require a much broader carrier footprint in order to provide a competitive service offering."

That's what MetaPack brings to the table. Now how much is Stamps.com anteing up to gain access to it?