Despite Organizations Scrambling to Adapt Following the 2024 Election, Nearly 90% of SMB Owners Surveyed Remain Optimistic for 2025

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Fiverr International Ltd.
Fiverr International Ltd.

New research highlights how the new administration will inform business plans – with policies on tariffs, taxes, and the workforce set to impact operations

Despite Organizations Scrambling to Adapt Following the 2024 Election, Nearly 90% of SMB Owners Surveyed Remain Optimistic for 2025

New research highlights how the new administration will inform business plans – with policies on tariffs, taxes, and the workforce set to impact operations
New research highlights how the new administration will inform business plans – with policies on tariffs, taxes, and the workforce set to impact operations

NEW YORK, Dec. 17, 2024 (GLOBE NEWSWIRE) -- Fiverr International Ltd. (NYSE: FVRR), the company that is changing how the world works together, today announced findings from a survey assessing the state of the small business ecosystem and how the recent 2024 U.S. General Election is shaping business owners’ decision-making for 2025 and beyond. The new research features insights and concerns from 1,001 U.S. small business owners after the election to measure business sentiments for 2025. In addition to inflation (40%) and rising import costs (38%), businesses foresee access to talent (27%) as a predominant hurdle going forward.

“As we reflect on 2024 and a pivotal election cycle, the dynamics of work are steadily evolving in meaningful ways,” said Matti Yahav, Chief Marketing Officer at Fiverr. “Yet despite these dramatic shifts, the data shows a growing optimism amongst business leaders alongside a growing movement toward freelancing – as organizations look to stay as flexible and agile as possible to tackle any challenge head-on. As we head into 2025, this synergy between small business owners and freelance professionals will be integral to navigating an uncertain business landscape and capitalizing on new and exciting growth opportunities.”

Key themes that emerged from the data:

Following a historic election season, business leaders across the spectrum remain generally optimistic about the growth of their organizations.

  • In the days following election night, almost 90% of surveyed small business owners were optimistic1 about the future; especially within sectors at the center of the electoral cycle, such as education (92%), finance (89%), and retail (89%)

  • 85%2 of surveyed businesses believe that the new president will improve the economic situation for small businesses, with higher rates of optimism amongst larger organizations (89% amongst businesses with over 100 employees)

  • Both men (85%2) and women (83%2) also remain hopeful for the new administration and look forward to business growth – so much so that nearly 92% of women-led businesses expect increased3 revenues in the new year

  • However, older generations of business leaders remain more skeptical, with 41% of Baby Boomers feeling pessimistic about the future compared to 89% of Gen-Zers who remain optimistic