DELEÓN Tequila's Opening Acts Pledge: 500 Hours to Empower 1,000+ Rising DJ's and the Opportunity for One Winner to DJ the BET Awards Red Carpet

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Through its Bold Spirits, Rise platform, DELEÓN is supporting creatives by providing mentorship, studio time and performance opportunities for emerging DJs

NEW YORK, March 18, 2025 /PRNewswire/ -- DELEÓN Tequila is proud to launch the DELEÓN Tequila Opening Acts Pledge, a bold initiative designed to uplift rising DJs by providing mentorship, exposure and resources to help them succeed. Building on its Bold Spirits, Rise platform launched last year to champion those who embrace their creative drive and inspire others, DELEÓN is teaming up with cultural leaders, including BET Media Group, to create opportunities for emerging talent. As part of this initiative, one exceptional DJ will earn the chance to showcase their skills at the BET Awards 2025 red carpet, marking a career-defining moment in front of industry icons and influential tastemakers.

DELEÓN Tequila teams up with Andre Power's 'Link Up' music collective to support emerging DJs.
DELEÓN Tequila teams up with Andre Power's 'Link Up' music collective to support emerging DJs.

To celebrate, DELEÓN is giving DJs the ultimate opportunity to take their sound from the studio to the spotlight during 'Culture's Biggest Night.' Now through April 14, DJs ages 25 and up can enter HERE for a chance to perform live on the BET Awards red carpet on June 9. The winner will also take part in an exclusive content shoot on May 12, providing a platform to share their journey and connect with industry leaders and creatives.**

"DELEÓN Tequila is about boldness, whether in craftsmanship, creativity or culture," said Ari Anderman, DELEÓN Tequila Brand Director. "With the DELEÓN Tequila Opening Acts Pledge, we're not just supporting rising DJs, we're offering them the tools, access and platforms to take their sound further. Music is a powerful force that brings people together and we're proud to invest in the next generation of talent."

As part of this commitment, DELEÓN is teaming up with Link Up, the community-driven music collective founded by Andre Power, to bring the movement to cities nationwide. After launching in Houston, upcoming stops in Atlanta, Philadelphia and Los Angeles will feature local DJs taking over setlists, performing for new audiences and receiving mentorship from Andre himself to refine their artistry and take their careers to the next level.

"As a DJ, you're not just playing tracks, you're creating an experience and bringing people together," said Andre Power, Founder of Link Up. "Link Up is about giving rising DJs that shot and putting them in spaces where they can showcase their talent, connect with new crowds and grow their careers. I'm excited to partner with DELEÓN to go to new cities and create real opportunities for the next generation of bold creatives to rise."

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