Deere Investors' Tariff Fears Are Overblown: Here's Why

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At the time of this writing, Deere & Company (NYSE: DE) stock is down 6% on a year-to-date basis as the bull vs. bear debate rages over the stock. Let's take a closer look at the key arguments on both sides and, in particular, focus on the bearish argument that the company is set to be significantly impacted by trade disputes and tariff actions.

The bullish case

The key part of the bullish case for Deere stock in the near to medium term is that the company's forecast for a 15% increase in its full-year key agriculture and turf segment (74% of the recent profit from equipment sales) is due mainly to replacement sales, rather than any pickup in farmers' income and/or crop prices. In other words, there remains substantial upside possibility given any increase in crop prices.

A male soybean farmer crouched down while inspecting plants in a field
A male soybean farmer crouched down while inspecting plants in a field

Soybean is a key battleground area in the U.S. and China trade dispute. Image source: Getty Images.

In addition, the Wirtgen acquisition (global leader in road construction equipment) will diversify its end markets and give Deere exposure to any growth in infrastructural spending.

That's the near- to mid-term view, but thinking medium to long term, Deere has growth prospects from the increasing use of precision agriculture -- think of Internet of Things sensors, onboard computers, and telematics. Indeed, Deere is already seeing strong uptake of many of its leading precision agriculture technologies, and there's evidence to suggest it will boost margin as well as sales growth.

What the bears are afraid of

It's not hard to see the case for the bears. It comes from three factors, with the first two being closely related. The trade dispute and subsequent tariffs on agricultural commodities threaten the income of U.S. farmers, with the largest impact felt among soybean farmers.

Before the tariffs (a 25% duty) China used to buy around a third of U.S. soybean production, but by Nov. 1, "U.S. export sales commitments of soybeans to China had plummeted 94 percent from a year earlier," according to the United States Department of Agriculture (USDA).

The tariff disputes are also increasing steel prices and Deere CEO Samuel Allen is on record as saying that rising steel prices could cause the company to look at switching materials from steel.

The third concern comes from the increase in freight costs coming from the elevated expenses of trucking due to demand exceeding supply in the industry -- at least in the near term.

Steel and freight

The last two factors relate to costs and they have definitely had an impact on Deere in 2018. In fact, management started its fiscal year predicting its cost of sales would be 75% in 2018 , but by the third-quarter earnings report in August, it had increased it to 76% due to "higher production costs such as freight and material costs and higher incentive compensation costs," according to Manager of Investor Communications Brent Norwood on the earnings call.