A deep look inside the 'alt-right,' the movement Hillary Clinton just excoriated in a major speech

Hillary Clinton
Hillary Clinton

(Hillary Clinton.Jeff Swensen/Getty Images)

A political movement based on a nationalistic fervor has gone from residing on the fringes of the internet to being targeted on Thursday in a major speech from Democratic presidential nominee Hillary Clinton.

That movement — the "alt-right" — is considered to be a subset pushing for a "white ethno-state," as Republican strategist Rick Wilson told Business Insider, and it has tightly embraced Republican presidential nominee Donald Trump.

"These are people who are trying to mainstream racism through cultural appropriation and manipulation," Wilson said. "They are basically people who believe they can use the modern tools of social and alternative media to achieve a set of goals that are explicitly anti-Democratic and anti-Republican and fundamentally at odds with a pluralistic society. What they're looking for is a white ethno-state, and they know they can't go and expose a public face to it."

The alt-right movement first emerged under that title in 2008, when paleoconservative writer Paul Gottfried wrote of the "alternative right." Richard Spencer, a white nationalist, came up with the shortened "alt-right" in 2010, describing the movement as "an ideology around identity, European identity," in an interview with The New Yorker.

The movement is full of white nationalists, reactionaries, men's rights activists, and Gamergaters. And the rise of Trump, who at times has retweeted their viral Twitter memes and accounts promoting alt-right initiatives, led to their subsequent transfer from fringe discussion to mainstream discourse.

Conservative provocateur Milo Yiannopoulos, an editor at the website Breitbart, which caters to the alt-right movement, is one of the movement's more visible leaders. He has said many are drawn to the ideology not out of political reasons but because it "promises" a "challenge to social norms."

As Rosie Gray wrote in BuzzFeed earlier this year, the alt-right is "white supremacy perfectly tailored for our times: 4chan-esque racist rhetoric combined with a tinge of Silicon Valley–flavored philosophizing, all riding on the coattails of the Trump boom."

Ben Shapiro, a conservative commentator who is the editor-in-chief of The Daily Wire, told Business Insider the "very anti-Semitic" movement was full of "'brave' people who say white people are the greatest."

Shapiro quit Breitbart earlier this year and said he started receiving hate online from pro-Trump alt-righters, particularly on Twitter, after he came out as anti-Trump. He adopted that viewpoint after the Manhattan billionaire appeared reluctant to disavow David Duke, the former Ku Klux Klan leader, in an interview with CNN's Jake Tapper. Trump would later disavow Duke, but he recently used a meme shared by Duke as a chart at a rally, though the meme was slightly altered to remove a Jewish star.