Yahoo Finance

New Dawn PowerSuds’ innovative formula traps, locks, and removes up to 99% of grease to tackle cleaning challenges more easily and efficiently

Dawn’s launch features a new music track from social media star Charlie Curtis-Beard to help people conquer a sink full of dishes with "Double the Suds"

CINCINNATI, February 18, 2025--(BUSINESS WIRE)--Dawn^®, the nation’s #1 dish liquid*, once again improves how America washes dishes with the launch of new Dawn PowerSuds, its best liquid dish soap - perfect for lots of dishes. Inspired by P&G consumer research that revealed washing dishes remains the #1 disliked daily chore, Dawn PowerSuds makes dish duty easier than ever. The new, proprietary Dawn PowerSuds formula delivers double the suds** with bubbles that trap grease and eliminate residue from traveling and transferring across dishes, allowing people to wash a sink full of dishes more effectively while spending less effort cleaning the same mess repeatedly.

Dawn was created more than 50 years ago because consumers needed a better way to cut grease quickly, with less scrubbing. Over the decades, Dawn has continued to develop new product innovations and formulas designed to make washing the dishes easier. Most recently, P&G consumer research showed that people's cooking habits have evolved, including increasingly cooking from scratch and making more meals with proteins and fats. Dawn was faced with fighting new, complex soils and cleaning challenges that required a powerful approach to tackling modern cooking trends.

Superior Cleaning Power

As Dawn’s best liquid dish soap, Dawn PowerSuds’ innovative formula includes:

• Proprietary Trap & Lock technology to trap, lock, and remove up to 99% of grease from the first dish to the last.

• Longer-lasting cleaning power with 2x suds that stay whiter longer.

• New ingredients to help break up soils and prevent grease from re-depositing on the next dish.

• Instant-drying action for cleaner, shinier, and more spotless dishes.

The refillable Dawn PowerSuds EZ-Squeeze bottle stands on its cap and dispenses from the bottom for less mess and to help make washing a sink full of dishes easy.

Dawn PowerSuds is available at grocery and mass retailers nationwide in a variety of sizes starting at $3.94 MSRP, pricing at the sole discretion of the retailer.

"New Dawn PowerSuds represents the brand's spirit of innovation and quest to remain the better grease getter, no matter the number of dishes or level of mess," said Angelica Matthews, Brand Vice President for North America Dish Care at Procter & Gamble. "With double the suds and new, one-of-a-kind technology that traps and locks grease so that it doesn’t spread from dish to dish, we've designed our best liquid dish soap to meet the real cleaning challenges of today and empower people to finally wash dishes more efficiently."