Datadog Rises 15% in 6 Months: Time to Add This Cloud Computing Star?

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Datadog DDOG has emerged as a formidable leader in the cloud monitoring and security space, with its stock rallying 15.1% over the past six months. Despite operating in a competitive landscape with established players like New Relic, Dynatrace and Splunk, DDOG has successfully differentiated itself through its unified platform approach and comprehensive multi-cloud integrations. 

At the heart of Datadog's strategy is its ability to provide comprehensive visibility across multi-cloud infrastructures. By integrating deeply with Amazon AMZN-owned Amazon Web Services, Alphabet GOOGL-owned Google Cloud and Microsoft MSFT Azure, Datadog enables organizations to monitor, analyze and optimize their entire cloud ecosystem from a single platform. This unified approach is particularly valuable as businesses increasingly adopt hybrid and multi-cloud strategies to enhance flexibility and avoid vendor lock-in.

6-Month Performance

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Expanding Product Portfolio

The company's success is largely attributed to its comprehensive product portfolio and continuous innovation. With 23 products in its arsenal, 15 have already surpassed $10 million in ARR, including cloud security products, CI Visibility and Cloud Cost Management. The strategic expansion into MongoDB database monitoring, covering all five major database types — MongoDB, Postgres, MySQL, SQL Server and Oracle — positions Datadog as a comprehensive solution provider for modern cloud environments.

AI Integration Drives Growth

Datadog is effectively capitalizing on the artificial intelligence wave, with AI-native customers now representing more than 6% of ARR, up significantly from 2.5% a year ago. This segment contributed approximately 4 percentage points to year-over-year growth in the third quarter, highlighting the company's strong positioning in the AI infrastructure monitoring space. About 3,000 customers are using one or more Datadog AI integrations, with hundreds already utilizing LLM observability products, indicating strong market adoption of its AI-focused solutions.

Impressive Customer Metrics and Valuation

The company's enterprise strategy continues to yield strong results, with about 3,490 customers generating ARR of $100,000 or more, up from 3,130 year over year. These high-value customers now represent approximately 88% of ARR. Platform adoption metrics show impressive momentum, with 83% of customers using two or more products, 49% using four or more products, and 26% utilizing six or more products, up from 21% a year ago.

While the stock trades at a premium with a forward 12-month P/S ratio of 14.41 compared to the broader Zacks Internet - Software industry, this valuation appears justified given Datadog's strong revenue growth trajectory and expanding customer base.