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Tesla (TSLA) stock continues to struggle this week as market conditions show no signs of improving. The former electric vehicle producer has mostly watched shares trend downward since the year began amid an increasingly volatile market.
Granted, TSLA stock isn’t the only big tech leader that has struggled lately — far from it. Many other members of the Magnificent 7 group of top tech stocks are currently slipping deeper into the red as uncertainty continues to cloud the financial market outlook.
Over the past few weeks, sentiment toward Tesla has shifted among investors. Wall Street analysts who had previously praised Musk have raised concerns about his leadership, while other financial experts have called for him to resign.
Now it seems Tesla’s road to recovery may be even more difficult than expected.
How do Americans feel about Tesla? The data is in
Since 2025 began, many news cycles have been dominated by coverage of consumer fury toward Musk and Tesla. Reports of large-scale protests and vandalized Tesla EVs continue to trend, while social media forums are full of former Tesla owners lamenting their choice to buy from Musk.
This has promoted speculation from experts that Tesla would be better served if Musk were to resign from his position as CEO. He’s even admitted that his position with the so-called Department of Government Efficiency is impacting him financially. “It’s costing me a lot to be in this job,” he stated at a town hall event in Wisconsin.
Related: Elon Musk leaves out key question at Tesla all-hands meeting
Things don’t look good for Tesla right now, but a new survey cast even more uncertainty over its recovery outlook. According to data from market research firm YouGov, while 92% of Americans are aware of Tesla’s brand, only 9% would consider purchasing one of its vehicles.
The survey lists 20 automakers, of which Tesla ranks 19th, above only Buick, a brand that only 8% of survey participants say they would consider purchasing. Automakers such as Toyota (TM) , Ford (F) , and Honda (HMC) all rank significantly higher than Tesla in terms of positive consumer sentiment.
“Tesla does rank higher in purchase consideration than other, much lesser-known, electric-only car companies like Lucid (LCID) and Polestar (PSNYW) ,” Sherwood News reports. “But in terms of selling electric vehicles, its volume is closer to major carmakers that also make EVs. After Tesla, Volkswagen (VWAGY) $10.33 (-3.10%) and Honda $27.12 (-0.51%) had the top-selling EV models in the U.S. last month.”