SÃO PAULO, April 23, 2025--(BUSINESS WIRE)--Agricultural enterprises in Brazil are investing in new digital technologies and services to transform their operations for increased scale and efficiency, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm.
The 2025 ISG Provider Lens™ Agribusiness and Chemicals Services and Solutions report for Brazil finds that advanced operational practices are becoming mainstream as managers gain access to the data they need to make better decisions. AI, new management practices and the integration of IT and OT systems are driving this evolution. Though Brazil is a leading global producer of soybeans, coffee, beef and other goods, its agriculture sector historically lagged behind other industries in data availability and analytical capacity. Now, in some cases, agribusiness has more data to work with than manufacturers do.
"Agribusiness in Brazil has embraced digitalization and the cloud," said Iain Fisher, director, Future of Work, Customer Experience and ESG, ISG Provider Lens Research. "More flexible, cost-effective technology is empowering companies to scale up and meet the rising global demand for food."
IT/OT integration is a major driver of advanced agriculture in Brazil, the report says. The expansion of wireless communication networks, beginning with 3G and now including 5G, allows enterprises to connect devices in the field to cloud-based computing resources. Brazilian agribusinesses are implementing IT/OT sensors, irrigation management systems and IoT-enabled applications. Brazil is already regulating 6G, which is expected to offer higher speeds, broader rural coverage and lower costs than 5G within this decade.
The explosion of wireless connectivity has given agribusiness access to more powerful and reliable cloud solutions, ISG says. A new cohort of providers has emerged to offer cloud services, allowing agricultural enterprises outside major centers to take advantage of the processing power and data storage of large data centers. Cloud availability has allowed companies to shift some costs from capital investments to operational expenditures.
AI and automation are expanding what agricultural firms can do with the data they collect, the report says. Companies are implementing systems that can adjust planting and harvesting routes in milliseconds based on factors such as weather. Real-time systems can detect risks and improve short-term planning. Consulting providers are introducing new organizational and planning methods to translate strategy into reality.
Brazil’s agriculture sector is also turning to a growing number of providers that can help clients establish and demonstrate sustainability, ISG says. Providers and agricultural technology firms offer multidisciplinary teams and a range of methodologies for tracking a company’s performance in areas such as emissions and circular economy practices. Blockchain solutions are an increasingly important tool in these efforts, the report says.
"Brazil’s leading role in agriculture requires an ongoing commitment to innovation," said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. "Its agribusiness sector is aggressively adopting technologies and practices that increase productivity."
The report also examines other agribusiness trends in Brazil, including the evolution of supply chain management practices and the availability of new wireless frequencies useful to agriculture.
For more insights into the challenges faced by agribusiness enterprises in Brazil, along with ISG’s advice for addressing them, see the ISG Provider Lens™ Focal Points briefing here.
The 2025 ISG Provider Lens™ Agribusiness and Chemicals Services and Solutions report for Brazil evaluates the capabilities of 29 providers across four quadrants: Digital IT/OT — Agribusiness, Supply Chain and Logistics — Agribusiness, Sustainability and Innovation — Agribusiness and Strategy and Enablers — Agribusiness.
The report names Accenture, Embrapa and PwC as Leaders in three quadrants each. It names Agrosmart, Deloitte, EY, iCrop and Solinftec as Leaders in two quadrants each. Agrotools, CPQD and Xcelis are named as Leaders in one quadrant each.
In addition, Embrapa, MadeinWeb, Moby, PwC and UniSoma are named as Rising Stars — companies with a "promising portfolio" and "high future potential" by ISG’s definition — in one quadrant each.
The 2025 ISG Provider Lens™ Agribusiness and Chemicals Services and Solutions report for Brazil is available to subscribers or for one-time purchase on this webpage.
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.
About ISG
ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.
