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Dan Ives Calls Import Tariffs "Armageddon." Should You Really Buy Tech Stocks Now?

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Investors piled into technology stocks over the past couple of years on optimism that artificial intelligence (AI) could become the next great revolution. Unsurprisingly, tech stocks led gains in the Nasdaq Composite (NASDAQINDEX: ^IXIC), but they also drove the Dow Jones Industrial Average (DJINDICES: ^DJI) and the S&P 500 (SNPINDEX: ^GSPC) higher. Nvidia (NASDAQ: NVDA) and Palantir Technologies posted the top performances in those two indexes, respectively, last year.

Today, though, the situation isn't looking as spectacular for tech stocks, and Wedbush analyst Dan Ives has been one to highlight that. President Trump last week announced his full plan for import taxes, and Ives called the situation an "economic Armageddon" that could be painful for U.S. tech players.

Trump launched a general tax of 10% on all imports to the U.S. -- except those covered by a North American trade agreement -- and set out various additional tax levels that apply to specific countries. The problem is that tech companies generally produce their products outside the U.S., so the import taxes will weigh on their costs.

Considering this new challenge and Ives' words, should you really buy tech stocks now? Let's take a closer look.

An investor looks pensively at something on a laptop.
image source: Getty Images.

An extra expense for tech giants

As mentioned, Trump's tariffs vary according to country -- and levels are high in key countries where tech giants have much of their production.

For example, Nvidia produces its AI chips in Taiwan through Taiwan Semiconductor Manufacturing. Trump has imposed a 32% duty on goods coming from that country, and Nvidia will be responsible for paying the fee.

Another example: Apple's (NASDAQ: AAPL) production of its famous iPhone and other products spans several countries including China, India, and Vietnam. Trump has set tariffs on imports from those countries at 54%, 27%, and 46%, respectively. Apple will face these rates as it imports its products into the U.S.

Ives said in a post on X last week that Trump's move will set the U.S. tech world back by a decade. "The cost structure of the U.S. tech world would make it impossible to compete with China, and this would be a lotto ticket for the China tech landscape," Ives wrote.

The idea is that technology companies, either paying the import taxes or the higher cost of production in the U.S., would be forced to charge more for their products -- making them less competitive versus non-U.S. rivals. All of this clearly would weigh on earnings, and as Ives says, allow companies from other countries such as China to steamroll past American tech players.