What the crypto industry should do to rebuild public trust

The past year has not been a good one for the crypto industry. Rug pulls, fraud and theft have caused the loss of billions of dollars. Like many other very early crypto people, I’ve been through several of these cycles in the past, and each time we came out stronger.

The big difference now is that we as an industry are no longer just a bunch of paranoid crypto fanatics who have gone back to building and innovating while ignoring the world’s naysayers. Contrary to popular belief, banks and governments are also enthusiastically continuing to build new products and competitive regulatory regimes around the world to support the next cycle.

The underlying technology has proven itself capable of scaling and has been trusted to hold and transact many billions of dollars worth of assets, thanks to the security and immutability of the underlying blockchain technology. However, counterparty risk management for crypto is still in its primitive stage, mainly provided by a few loud voices on crypto Twitter providing analysis of crypto products and institutions.

Although it may not feel like the time to celebrate, we’ve created a lot of incredible new concepts and products since the last crypto winter. In order to survive 2023, companies have to move from creating self-serving innovations and move to products that are inherently safe for the wider community. In 2023, we have the chance to overcome our trust deficiencies and cross the chasm into safe widespread adoption.

Revisiting innovations in the crypto ecosystem

Our breakthroughs as an industry were the result of hundreds of teams working hard during the last crypto winter on building very innovative technology and also on solving many of the problems we ourselves had as individuals in the crypto ecosystem,

Decentralized finance (DeFi) developers created yield-generating staking mechanisms for coin HODLers and collateralized lending protocols, allowing us to take money off the table and buy real-world assets while side-stepping capital gains tax. Other developers created new, better blockchains and practical layer 2s that allowed us to ship innovative products at scale. Better and more efficient crypto exchanges sprouted up, offering more creative leveraged ways of trading.

What is true with all of this innovation is that while it proved a lot about the value of our technology, it was also, by necessity, very inwardly focused. We solved genuine problems that people like ourselves, who hold cryptocurrencies, had at that time. A common thesis was that we needed to build trustless financial protocols where counterparty risk was a thing of the past, to distance ourselves from early exchange hacks and the exuberances of the ICO bubble.