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Crocs Q1 Earnings on Deck: Will Adverse Trends Hurt Performance?

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Crocs, Inc. CROX is scheduled to release first-quarter 2025 results on May 8, before market open. The Zacks Consensus Estimate for revenues is pegged at $909.6 million, indicating a decline of 3.1% from the prior-year figure.

The consensus estimate for earnings per share has remained stable at $2.51 in the past seven days. The estimate indicates a decline of 16.9% from the year-ago period’s number.

This Broomfield, CO-based company has a trailing four-quarter earnings surprise of 17.8%, on average. In the last reported quarter, its bottom line surpassed the Zacks Consensus Estimate by 10.04%. (Find the latest EPS estimates and surprises on Zacks Earnings Calendar.)

Crocs, Inc. Price, Consensus and EPS Surprise

Crocs, Inc. Price, Consensus and EPS Surprise
Crocs, Inc. Price, Consensus and EPS Surprise

Crocs, Inc. price-consensus-eps-surprise-chart | Crocs, Inc. Quote

Key Factors to Note Ahead of CROX’s Q1 Results

Crocs has been witnessing persistent softness in its HEYDUDE brand, which, coupled with a volatile operating environment, is likely to have negatively impacted sales. In the first quarter, the HEYDUDE brand is likely to have faced continued pressure from soft wholesale demand and declining comparable sales in its direct-to-consumer channel. Despite growth in DTC revenues, the overall brand momentum appears challenged, which could weigh on the company's consolidated performance.

On its last earnings call, Crocs outlined a cautious outlook for the first quarter of 2025, anticipating a 3.5% year-over-year revenue decline based on currency rates as of Feb. 10, 2025. This guidance includes a $19 million adverse impact from foreign currency, with enterprise revenues expected to decline about 1.5% on a constant-currency basis.

The Crocs brand is projected to see flat to slightly down revenue performance, supported by mid-single-digit international growth offsetting softer trends elsewhere. Meanwhile, the HEYDUDE brand is forecasted to decline 14-16%, largely due to weakness in wholesale demand. Regionally, the North America business is expected to fall by mid-single digits, partially impacted by the Easter holiday timing shift. Adjusted earnings per share are projected to be $2.38-$2.52, with an adjusted operating margin of approximately 21.5%, including about 80 basis points of headwind from foreign currency and new tariffs.

However, Crocs’ first quarter results are likely to reflect gains from robust consumer demand and the continued strength of its core product categories, including clogs and sandals. The company has consistently performed well in these segments, supported by effective pricing strategies and strong brand appeal. Its personalization engine, particularly the Jibbitz business, has also shown steady growth, especially in international markets. Additionally, Crocs' solid performance in its direct-to-consumer (DTC) channel and wholesale channels is expected to have further supported its revenue and margin expansion.