Now in general availability, Criteo unlocks the full power of onsite retail media with shoppable video, driving a 5.6x lift in new-to-brand customer
NEW YORK, April 23, 2025 /PRNewswire/ -- Criteo S.A. (NASDAQ: CRTO), the commerce media company, today announced the general availability of its Onsite Video solution for retail media. This innovative offering integrates shoppable video ad formats directly into the digital storefronts of Criteo's retailer partners, including Albertsons® Companies, Inc., Costco, Walmart Mexico, and a growing network of other top retailers. The new solution enables brands and advertisers to seamlessly bridge storytelling and sales at the point of purchase, driving both brand affinity and conversions.
With the introduction of Onsite Video, Criteo now offers a comprehensive, full-funnel onsite advertising suite, combining Video, Display and Sponsored Product ad formats in one unified platform. This expansion further strengthens Criteo's position as the go-to platform for performance-driven commerce media, while also providing brands and agencies new ways to influence shoppers higher in the marketing funnel.
"Video has always been a powerful storytelling tool but rarely a direct driver of commerce – until now," said Stephen Howard-Sarin, Managing Director, Retail Media, Americas at Criteo. "It's an incredibly exciting time for retail media. With the launch of Onsite Video into general availability, we're giving brands, agencies and retailers the tools to captivate, convert and create meaningful shopping experiences."
Research reveals that onsite retail media can generate up to 70% in gross margins, making it a valuable revenue stream for retailers. Onsite Video presents a new opportunity for retailers to unlock incremental revenue by attracting premium CPMs while complementing other ad formats. For advertisers, it engages high-intent shoppers with dynamic content at critical purchase decision-making moments. When combined with Display and Sponsored Products ads, Onsite Video has shown a 5.6x lift* in new-to-brand customers, highlighting its impact in full-funnel strategies focused on expanding reach, driving awareness and acquiring new customers.
Early adopters are already unlocking the full potential of Onsite Video as part of holistic, full-funnel campaigns. Albertsons Media Collective®, the retail media arm for Albertsons Cos., is a beta partner for Onsite Video and saw standout results in a test campaign where shoppers exposed to both Onsite Video and Sponsored Products delivered a 280% increase in click-through rates, signaling deeper engagement. When paired with Sponsored Product ads, Onsite Video also drove a 460% lift in sales, reinforcing its value in influencing purchase decisions and connecting brands with new audiences.
"We're committed to identifying ways to reduce friction and add value across the shopper journey. That translates to an omnichannel approach, and also to a varied approach for each channel, ensuring that we can empower brands to go beyond reaching customers, to meet them where they are," said Liz Roche, VP of Media and Measurement at Albertsons Media Collective®. "Expanding our collaboration with Criteo to include Onsite Video enhances our ability to deliver a shopper-centric retail media offering with high-impact ad experiences that drive measurable results."
Bernie Che, Senior Director, Retail Acceleration at Flywheel added: "From the agency side, the ability to activate and measure Onsite Video alongside Sponsored Products and Display in a single platform represents an exciting opportunity for our clients. As this capability develops, we'll be able to tie multiple formats together and better understand how they work collectively to drive meaningful outcomes — including discovery, consideration and customer acquisition. This level of insight will allow us to optimize full-funnel campaigns more efficiently, ultimately driving stronger results for our clients."
For more information on Criteo's retail media solutions and its retail media ecosystem, click here.
*Criteo analysis in conjunction with 18 brands and four early access retailer partners.
Criteo (NASDAQ: CRTO) is the global commerce media company that enables marketers and media owners to drive better commerce outcomes. Its industry leading Commerce Media Platform connects thousands of marketers and media owners to deliver richer consumer experiences from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open internet that encourages discovery, innovation, and choice. For more information, please visit www.criteo.com.
Forward-Looking Statements Disclosure
This press release contains forward-looking statements, including projected financial results for the quarter ending March 31, 2025 and the year ending December 31, 2025, our expectations regarding our market opportunity and future growth prospects and other statements that are not historical facts and involve risks and uncertainties that could cause actual results to differ materially. Factors that might cause or contribute to such differences include, but are not limited to: failure related to our technology and our ability to innovate and respond to changes in technology, uncertainty regarding our ability to access a consistent supply of internet display advertising inventory and expand access to such inventory, including without limitation uncertainty regarding the timing and scope of proposed changes to and enhancements of the Chrome browser announced by Google, investments in new business opportunities and the timing of these investments, whether the projected benefits of acquisitions materialize as expected, uncertainty regarding international growth and expansion (including related to changes in a specific country's or region's political or economic conditions), the impact of competition, uncertainty regarding legislative, regulatory or self-regulatory developments regarding data privacy matters and the impact of efforts by other participants in our industry to comply therewith, the impact of consumer resistance to the collection and sharing of data, our ability to access data through third parties, failure to enhance our brand cost-effectively, recent growth rates not being indicative of future growth, our ability to manage growth, potential fluctuations in operating results, our ability to grow our base of clients, and the financial impact of maximizing Contribution ex-TAC, as well as risks related to future opportunities and plans, including the uncertainty of expected future financial performance and results and those risks detailed from time-to-time under the caption "Risk Factors" and elsewhere in the Company's SEC filings and reports, including the Company's Annual Report on Form 10-K filed with the SEC on February 28, 2025, and in subsequent Quarterly Reports on Form 10-Q as well as future filings and reports by the Company. Importantly, at this time, macro-economic conditions including inflation and fluctuating interest rates in the U.S. have impacted Criteo's business, financial condition, cash flow and results of operations.
Except as required by law, the Company undertakes no duty or obligation to update any forward-looking statements contained in this release as a result of new information, future events, changes in expectations or otherwise.
