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Integrated, end-to-end technology addresses network complexity, brings new use cases, streamlines ad-serving, enhances campaign management and drives cost-efficient advertising

LOUISVILLE, Ky., Jan. 06, 2025 (GLOBE NEWSWIRE) -- Creative Realities, Inc. (NASDAQ: CREX) (“CRI” or the “Company”), a leading provider of digital signage and media solutions, today announced the launch of AdLogic CPM+^TM, a sophisticated campaign planning and management platform, with programmatic functionality, designed to empower in-store retail media networks. This new solution offers unprecedented integration and flexibility, enabling advertisers and publishers to plan, manage and optimize campaigns seamlessly within a unified AdTech stack.

AdLogic CPM+ is purpose-built to serve the growing demand for increasingly complex in-store retail media networks- addressing challenges around campaign performance, cost-efficiency and scalability. Unlike fragmented third-party systems, and working in conjunction with CRI’s existing platforms, AdLogic CPM+ combines robust programmatic capabilities with a user-friendly self-serve interface that simplifies campaign execution, enhances targeting precision and eliminates unnecessary intermediation fees.

“Retail Media Networks are reshaping the advertising landscape, and AdLogic CPM+ represents a major leap forward for brands looking to maximize their in-store advertising and promotional ROI,” said Rick Mills, CEO. “By offering an integrated, end-to-end solution— from infrastructure deployment to advanced campaign management and direct demand-side access—we’re equipping publishers and advertisers with the tools they need to deliver targeted, high-performing campaigns at significantly reduced costs and operational complexity.”

AdLogic CPM+ seamlessly integrates with CRI’s established AdLogic^TM ad-serving platform and CMS systems, including ReflectView^TM, enabling publishers to manage inventory, automate workflows and target audiences with advanced precision—all from a single, unified interface. This integrated approach reduces the complexity of managing digital ad campaigns while providing publishers with greater control over their inventory.

Key capabilities include:

• Dynamic Campaign Management: Plan and execute campaigns based on dimensions such as impressions, budgets, targeting parameters, frequency, sub-networks and more.

• Advanced Targeting: Leverage location-based data, audiences, territories, geo-fencing, environmental attributes and digital asset types to optimize reach and impact.

• Private Marketplaces (PMPs): Offer curated inventory directly to select buyers, enabling more efficient transactions and higher yield.

• Resident DSP/SSP Functionality: Enjoy optionality for direct or programmatic ad and content trafficking.

• Seamless Platform Integration: Eliminate the need for external ad-serving tools, reducing operational complexity and costly third-party fees.

• Real-Time Reporting: Access detailed analytics to monitor performance, measure ROI, and refine campaign strategies.