In This Article:
LOUISVILLE, Ky., Nov. 21, 2024 (GLOBE NEWSWIRE) -- Creative Realities, Inc. (NASDAQ: CREX, CREXW), a leading provider of digital signage and media solutions, is announcing the significant momentum and transformative impact of its purpose-built digital menu board CMS platform, Clarity™. Designed to meet the unique needs of food and beverage brands, Clarity empowers fast-growing quick-service restaurants (QSR) and fast-casual chains to scale operations, streamline menu management and deliver dynamic, customer-focused experiences.
Clarity has quickly become the platform of choice for tens of thousands of food and beverage brick and mortar locations, enabling brands to simplify complex menu board configurations while integrating seamlessly with existing POS systems. With Clarity, users can dynamically update pricing, introduce marketing messages and promote products in real time—all while ensuring accuracy and operational efficiency across their networks.
Emerging brands such as 7 Brew, a drive-thru-only coffee concept, and Steele Brands, the parent company of fast-casual restaurants like Crisp & Green and PURALIMA, have adopted Clarity to optimize their digital menu operations and support rapid franchise growth. With hundreds of locations onstream and growing, 7 Brew utilizes Clarity to streamline pricing adjustments across regional zones and Limited-Time Offers (LTOs), while ensuring consistent, high-quality menu experiences for its fast-paced operations. Similarly, Steele Brands turned to Clarity for its growing network of franchisees, leveraging the platform’s intuitive interface to automate content updates, design detailed menu hierarchies and maintain brand consistency. For both companies, Clarity has simplified scaling operations while empowering their teams to remain agile and creative.
“We understand that scalability and operational efficiency are critical for food and beverage brands navigating rapid growth,” said Rick Mills, CEO of Creative Realities. “Clarity is implemented with these challenges in mind, enabling brands to seamlessly adapt their guest experience and operational strategies—whether in drive-thru environments or fast-casual settings—while delivering the kind of elevated customer experiences that drive loyalty and growth.”
Clarity is proving especially critical as QSR brands gear up for the holiday season—a key period for LTOs and promotional campaigns. By enabling brands to seamlessly feature seasonal beverages, bundled deals and retail products on their digital displays, Clarity drives customer engagement and revenue. For instance, 7 Brew has leveraged Clarity to highlight its rotating LTO menu, including specialty coffee flavors, while simultaneously promoting merchandise like branded roast bags for customers to enjoy at home.