Jessica Crawford has been named vice president of strategic marketing for the West Central Indiana Partnership.
Crawford comes to the role with nearly a decade of marketing experience with a focus in digital marketing, the Terre Haute Chamber of Commerce said in a news release Thursday.
The West Central Indiana Partnership consists of five counties with over 180,000 residents. Those counties are Clay, Parke, Sullivan, Vermillion and Vigo. The regional partnership is operated through the Terre Haute Chamber of Commerce.
This new position will oversee and direct regional marketing under the WCIP and help align all related brands. Crawford will be responsible for increasing brand awareness through the development and implementation of a cohesive marketing plan that encompasses all brands under the Terre Haute Chamber of Commerce. Additionally, she will work with partners throughout the region to adopt and implement branding strategies.
Crawford lives in Terre Haute with her husband, Cam, and their daughter, Elizabeth.