• "The look-your-selfie-best economy remains a major tailwind for Ulta and the stock has more upside," CNBC's Jim Cramer says.

• "I think you've got two parallel stories: Planet Fitness is an extremely well-run company with a fabulous brand and they know exactly what they're doing, while the new WW seems dazed and confused," the "Mad Money" host says.

• Cramer says his six indicator stocks served him well on Friday.

CNBC's Jim Cramer has circled Ulta Beauty ULTA 's earnings report on his calendar next Thursday and the "Mad Money" host said he is bullish on the stock.

"The look-your-selfie-best economy remains a major tailwind for Ulta and the stock has more upside," he said.

Also in his game plan for the week ahead are quarterly results from Stitch Fix SFIX , Dick's Sporting Goods DKS , Adobe ADBE and a number of other companies.

Check out his game plan for the week ahead here

Turning the key on homebuilders

Cramer said he has been negative on homebuilders stocks for some time, but now the group has gotten so cheap.

The host pointed out that JP Morgan Chase's bearish look on the sector was based on the the past, while homebuilding analyst Ivy Zelman gave a positive outlook about the future. Stocks typically bottom before the underlying fundamentals, and investors might not want to wait and miss the move.

Cramer explains why homebuilder stocks could be ready to rise here

Stick to the plan

Planet Fitness PLNT and Weight Watchers WTW ' stocks for years have been boosted by healthy trends, but the latter is now carrying too much risk to recommend, Cramer said.

The "image-obsessed culture" of selfies and Instagram make people feel "under a lot of pressure to look good," but shares of the nutrition company are going south while the low-cost fitness chain is maintaining its composure, he said.

"I think you've got two parallel stories: Planet Fitness is an extremely well-run company with a fabulous brand and they know exactly what they're doing, while the new WW seems dazed and confused," the host said.

Learn more about why one exercise stock is hot and the other is not here

Tool box-friendly straws

Shares of WD-40 WDFC , the canned lubricant maker used that can be used for car and aircraft maintenance, are up 130 percent over the past five years. That beat the S&P 500's 45 percent run over the same period.

CEO Garry Ridge told Cramer in a sit-down interview that the company is updating its smart straw that it first released in 2005.