Could we talk ourselves into a recession?

Could a recession become a self-fulfilling prophecy?

Until late last week, the U.S. economy was viewed as slowing from its torrid, post-pandemic pace but still on solid footing and at little risk of slipping into a downturn.

Suddenly, a disappointing July jobs report – following some weak data on manufacturing, construction and jobless claims – set off a steep market sell-off and pervasive recession talk. Adding to market tremors was an ill-timed Bank of Japan interest rate hike.

Stocks rebounded Tuesday and through mid-day Wednesday, easing, though not dispelling, worries of a downturn. In early-afternoon trading Wednesday, The S&P 500 index was still 4.2% off its close a week ago.

NEW YORK, NEW YORK - AUGUST 05: Traders work on the floor of the New York Stock Exchange (NYSE) on August 05, 2024, in New York City. The Dow fell over 1000 points in morning trading as global stocks plunged following fears of a recession in the American and Japanese economies.
NEW YORK, NEW YORK - AUGUST 05: Traders work on the floor of the New York Stock Exchange (NYSE) on August 05, 2024, in New York City. The Dow fell over 1000 points in morning trading as global stocks plunged following fears of a recession in the American and Japanese economies.

How does low consumer confidence cause a recession?

The episode provides a stark reminder that sharp market swings can affect consumer and business confidence, which in turn can impact the real economy.  In other words, if people believe the economy is wobbling, they may pull back spending and companies may curtail hiring and investment, causing the economy to teeter even if its fundamentals were previously sturdy.

“Ultimately, a recession is a loss of faith,” says Mark Zandi, chief economist of Moody’s Analytics. “Consumers lose faith that they’re going to hold onto their jobs and cut back spending.” Businesses see their sales fall and stop hiring or lay off workers in a “self-reinforcing vicious cycle.”

There’s also a more tangible impact: a potential loss of cash. If stocks tumble enough over time, it makes consumers feel less wealthy and they’re likely to spend less, says Kathy Bostjancic, chief economist at Nationwide.

Such a negative spiral hasn’t happened and the recent turmoil appears to have abated for now. It would take a longer, more enduring slide in stocks to spoil the narrative of an economy that’s slowing but not crashing, Bostjancic says. Still, she says, markets remain volatile and another dose of bad economic news – or perhaps a Federal Reserve that cuts rates less than investors hope next month – could trigger further jitters.

Will the U.S. have a soft landing?

Last week’s flurry of feeble economic data at least raised some questions about “the idea that we’re on a glide path to a soft landing,” says Bostjancic. A soft landing is shorthand for the widespread belief that the Federal Reserve’s rate-hiking campaign in 2022 and 2023 beat back high inflation without tipping the economy into recession.

To be sure, the economy has some trouble spots. U.S. employers added just 114,000 jobs last month, well below expectations for 175,000 gains, and the unemployment rate rose from 4.1% to 4.3%, highest in nearly three years, according to last week’s employment report. One gauge that tracks the rise in unemployment the past year is already signaling the U.S. could be in a recession. And hiring has dipped below pre-COVID levels.