Content King Shazir Mucklai Shares Five Tips On How to Get Drafted by Top Publications
ACCESS Newswire
FRISCO, TX / ACCESSWIRE / October 16, 2018 / Getting published isn't easy. You've got to know how develop a story and good relationships and understand the press.
I recently took a trip down to Dallas to cover a story that was of interest to me. While I was there, I had a chance to sit down with Tech and branding expert Shazir Mucklai. Since we basically have the same background, we could talk endlessly about writing, publishing and optimizing revenue.
Enter Shazir Mucklai. Started out writing for major financial publications at 16. Wrote for the likes of Seeking Alpha and Benzinga while in high school. Graduated high school and started advising startups on how to hone in on what matters the most, their ability to scale and scale quickly.
Following that -he led a startup his freshman year in college selling strategy guides and how-to guides about popular games. Mucklai then progressed to run a PR firm, SV Advisory Group which focuses on growth oriented firms looking to create brand awareness. During our conversation, he told me about how he worked closely with companies to help them get published.
These are his 5 best secrets for getting a story in any publication:
1. Find where your hidden audience hangs out.
Mucklai understands habits. People hang out in certain communities online. Your audience of publishers hang out somewhere on the Web. The problem is that if you don't know who they are, then you don't know where they hang out. The first step to finding out is profiling them. Once you've done that, you'll know what sites they're on.
Those sites are your targets for getting published. Some of these publications are very difficult to get in, so it may take months to develop a relationship with an author or editor.
2. Learn the secrets about how publications work.
There are typically two types of writers at any major publication. The first type is the staff writer. They typically run stories that are newsworthy, of special interest, or related to current events. These are normally handled with a "cut or keep" meeting style. It is very difficult to get in this cycle.
However, the second type of writer freelances and contributes to multiple publications. These writers need to produce a set number of stories with the publication each month. Sometimes publications are open to new ideas. If you approach them the right way, you may have a shot of getting published.
Mucklai says the biggest thing to remember here is that you can't pitch the writer. First, develop a relationship with the person, and then develop the story together afterward.
3. Cut corners to meet writers.
If you've got an inside scoop on a story that a writer would want to run, give the person a heads-up on it. In fact, if you follow writers in magazines that you want to get published in, it'll be easier to develop a relationship with them.
Social media and networking in person can be very powerful. Meet all of the writers in your area. Go to events or join Facebook groups where writers congregate, and then find out what they look for. You'll get an idea of guest posts you can do depending on the stories they run.
4. Don't pitch anyone. Do this instead.
Mucklai suggests you find 10 writers you want to be featured by. On their most recent story, email them and thank them for writing the piece and tell them specifically what you learned from it. On their next piece, do the same thing, but add that there are a few other points that you learned.
On their next piece, write them and tell them how amazing the story was, and outline a few other key factors that would really resonate with their readers. Then offer to write the piece for them if they don't have time.
5. People can't say no to these three things.
When you've got a story, or an angle, that has these three elements in it, you are in luck:
Ask great questions. Once you do, you will be able to learn how to develop content based on stories that are exclusive.
Peter Shankman talks about how to do this. He advises that you "do your homework so you can ask really great questions." Apply this when you talk to writers and they'll start asking for your advice, story, or input.
6. Learn this four-week pipeline hack.
Week 1: Develop a list of 20 writers you want to work with. Get Google Alerts on what they write, and then connect with them by commenting on each piece.
Week 2: Connect on social media with the writers that responded to your comments. In this step, it's important that you post content relevant to their industry.
Week 3: Suggest pieces and topic ideas, and then enter into discussions with the writers about specific topics. This will start to build the relationship to a point of trust, which is the key for publishing.
Week 4: Suggest co-writing a piece. Provide a quote or a ghost-written piece for the writers that you've developed a good relationship with. Come up with topics that are in line with their angle and benefit their end game. In most cases, this will be a good article.
7. Here's how to not get burned.
Mucklai says not to search for writers who have never heard of you and then send them a pitch. Not only will they not answer you, you'll never have the opportunity to get published with them again.
The publishing industry--newspapers, magazines, and other media--is a tightly knit group. What works on some media outlets won't work on others. The biggest thing to remember is to learn to tell a great story.
Corporate branding is a gold rush in San Francisco, as lots of startups learn to create their identities. These principles and the ones Mucklai teaches in some of his personal branding pieces are critical for seeing growth on the Web.
Check out Shazir's profiles:
Shazir Mucklai is an angel investor and adviser in disruptive startups. He is a financier and specializes in options, IPOs, derivatives, and Greek analysis. Mucklai currently runs a six-figure PR firm helping startups commercialize their products and launch their ideas. He also writes for numerous publications, including the Huffington Post and USA Today. All of this while still attending college at the University of Texas at Dallas.
