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Consortium Brand Partners Acquires Jonathan Adler Business

Consortium Brand Partners is adding another well-known name to its roster: Jonathan Adler.

The New York-based investment firm has acquired the majority interest in the home decor, furniture, and lifestyle company alongside American Exchange Group, which is a “strategic minority investor,” according to Jonathan Greller, president and cofounder of Consortium.

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GF Capital had invested in the privately held Jonathan Adler company in 2008 and retained a financial stake until the sale to Consortium.

The Jonathan Adler acquisition, which closed on Dec. 23 but is just now being made public, marks the third purchase by Consortium in 18 months. The investment firm acquired a majority stake in Draper James in September of 2023, followed by the assets of Outdoor Voices in June of 2024. The Draper James acquisition was done without partners while David Peyser Sportswear was a previously undisclosed investor in Outdoor Voices, Greller said.

Although the Jonathan Adler business had not publicly been shopped around, Greller said Consortium had been “following the brand for quite some time” and managed to complete the deal before the end of the year.

Under the terms of the purchase, Jonathan Adler, the founder of the company, will continue as chief creative officer.

“Jonathan Adler’s exceptional talent and vision have made the brand a beloved leader in home design for decades,” Greller said. “This acquisition not only expands our offerings in the home decor space but also enhances our ability to create compelling and timeless brand experiences that resonate with consumers across multiple lifestyle categories in a fun and beautiful way.”

Although the Jonathan Adler brand is already well known with over 1,000 points of distribution worldwide, Consortium believes there are still a lot of growth opportunities ahead. “We want to make it a household name worldwide,” Greller said.

Key to that goal is American Exchange Group, a New York-based company created by Alen Mamrout in 2008 that purchased Aerosoles footwear in 2022, White Mountain and HatchCollective in 2023 and Island Surf Co. in 2024. The company, which specializes in accessories, footwear, handbags and small leather goods, operates a portfolio of more than 30 owned or licensed brands including Born, Ecko Unltd., Ed Hardy, Mossimo, Mudd, Rampage and XOXO.

A Jonathan Adler store.
A Jonathan Adler store.

Mamrout, president and chief executive officer of American Exchange Group, added, “Partnering with CBP on this acquisition allows us to combine our expertise in manufacturing and distribution with their strength in strategic investments and brand-building. Together, we are committed to elevating the Jonathan Adler brand to even greater heights, expanding its global reach and product offerings.”