(Conservative talk show host Grant Stinchfield.NRA/YouTube)

The National Rifle Association is lashing out at The Washington Post over criticism of a controversial advertisement the organization promoted that critics described as "an open call to violence."

Conservative NRA talk show host, Grant Stinchfield railed against the newspaper in a video message on Monday, calling it a "fake news outlet" that was "destroying" the country.

"You people do more to damage our country with a keyboard than every NRA member combined has ever done with a firearm," Stinchfield said in the video. "Your paper's new slogan may read 'Democracy Dies in Darkness.' It should say 'Journalism Dies at The Washington Post.'"

"For years, The Washington Post has tarnished gun owners in an effort to take away our Second Amendment freedoms," Stinchfield alleged. "But The Washington Post isn't mad about the lack of guns, it's upset about the abundance of truth."

The message follows another video released by the NRA nearly three weeks ago — one that was viewed as inflammatory, due to its use of violent images from protests in the US. Critics have accused the gun-lobbying group of fear-mongering.

The latest two-minute video also responded to a review written by The Post reporter Alex Horton on another viral NRA video, this time featuring conservative commentator and former Navy SEAL Dom Raso. In the video, Raso said he was "disgusted" because "Americans are accepting to live with these conditions," referring to what he called "media motivated by extreme ideology."

Light on gun advocacy, heavy on politics

Several veterans, including Horton who served in the US Army as an infantryman, made note that the NRA's advertisement lacked a message promoting firearm advocacy. Gun owners also believed the organization was straying too far into politics, The Post reported.

Stinchfield seemed to take issue with that characterization. "So they trot out a general-assignment reporter Alex Horton to call Dom Rosso's video 'dark,' and they tell us we can't have an opinion unless it's about guns," Stinchfield continued in the video. "Listen to me Washington Post, in fact, I'm telling every leftist media propaganda machine defending the violent left to hear what I'm about to say."

"We talk about more than guns because every freedom is connected. If one is threatened, they all are threatened," Stinchfield said. "So here's a suggestion for The Washington Post: Don't worry about how many guns are in our videos, worry about how many facts are in your articles."

The NRA also appeared to target an April 30 story from The Post that reported a connection between former NRA president David Keene and a Russian senator.