SALEM, NH--(Marketwired - Apr 7, 2016) - ConnectLeader®, a leading innovator of technology used by B2B sales reps to accelerate the sales process, announced today the availability of Adaptilytics™. Adaptilytics is a predictive intelligence engine that analyzes, prioritizes, and scores prospecting lists. Adaptilytics further improves outbound prospecting results by enabling users to customize the prediction algorithm based on a prospect's installed technology, intent to buy, contact data and best time to reach.
Tweet This: New Adaptilytics #BigData engine accelerates #outbound #sales calling success for #B2B with accurate buyer intent http://bit.ly/1QY9B48
Today's B2B outbound sales process is significantly hampered by a lack of qualified buyer personas. Typical marketing automation and CRM systems segment lists based on firmographic data only (company size, geography, revenue, etc.) however, they lack the insight into a prospect's specific needs as well as whether a particular offering will integrate into the target's existing technology base. Exacerbating this situation, companies often purchase calling lists with outdated contact information and no direct phone numbers. Adaptilytics solves these issues with its predictive intelligence engine and Big Data analytics.
"Adaptilytics is like using a metal detector, it instantly pin-points the best opportunities from thousands of prospects in our database by analyzing characteristics such as technology deployed, organization details, and specific product interest," Gary Hudiburgh, Business Development Representative Team Manager, Salsa Labs. "This accurate information helps us prioritize our lead scoring to get noticeable results fast."
Adaptilytics improves the outbound prospecting process by using the intelligence gathered from billions of data points to score and prioritize the best prospects. The dynamic ability of the data engine constantly adjusts lead scores to reprioritize prospecting lists based on 5 critical data insights:
-
Preferred Technology Installed
-
Intent to Buy Activities
-
Availability of Direct Dial Numbers
-
Data Integrity (new and complete information validated)
-
Best Time to Call
"I'm impressed with the science that goes behind Adaptilytics," said Jeff Hendricks, Business Development Representative, Vorsight BP. "The Adaptilytics lead scoring process and contactability function has greatly improved our team's efficiency for reaching out to new prospects. This process has resulted in an increase in our pick-up rates, more conversations, and ultimately better quality leads."