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And finally, once we have concluded our earnings call, we will post the Confluent earnings report to our IR website. The report as a single PDF, which contains our earnings infographic, one-pagers on our technology, our prepared remarks, and slides from today's earnings call. Going forward, we plan on publishing the report at the end of our quarterly earnings call. With that, I'll turn the call over to Jay.

Jay Kreps -- Co-Founder and Chief Executive Officer

Thanks, Shane. Good afternoon, everyone, and welcome to our first-quarter earnings call. I'm happy to report we had a strong start to the year, exceeding the high end of all guided metrics. Total revenue grew 25% to $217 million.

Confluent Cloud revenue grew 45% to $107 million, which now accounts for the majority of our subscription revenue and remains our fastest-growing offering. Non-GAAP operating margin improved 22 percentage points, our fourth consecutive quarter of more than 20 points improvement. These results reflect our team's strong execution amid a still uncertain but stabilized and macro environment. In Q1, we launched our consumption transformation.

We oriented our sales compensation for cloud toward incremental consumption and new logo acquisition. We rolled out new systems, metrics, and measures, and made pricing adjustments, reduced friction in landing new customers. It remains early days, but we are encouraged by the strong promising signals of our consumption orientation, particularly around new customer acquisition and stabilization of consumption trends. With an increased focus on new logo growth, we added 160 customers to our total customer count, our largest sequential growth since Q1 '23.

We not only increased the volume of customer additions, but we're better able to target high-potential customers, increasing the quality of our customer adds as well. We recently hosted Kafka Summit in London and Bangalore. Kafka Summit Bangalore was the first-ever Kafka Summit in APAC. These events are a great illustration of their tremendous growth and innovation happening within the data streaming category.

Between the two events, we had more than 7,000 people joining us in person or registered virtually, spanning start-ups, enterprises, and everything in between, including organizations like Apple, Bloomberg, CERN, ING, Stripe, Uber, and many others. Our relentless base of product innovation was on full display with 15 major customer-facing features and pricing performance optimizations announced across both events, including the general availability of Flink and early availability of a powerful new feature we call Cable Flow. Cable Flow makes all the data streams that flow through Confluent Cloud available as structured tables and cloud object storage using an open table format called Apache Iceberg. Let me provide a little background on what this means and why it's so powerful.

Historically, data in the analytics and data warehousing world is existing in closed systems that trapped their data inside a walled garden. As the complexity of the analytics world has grown, this has led to a mismatch of data warehouses, data lakes, AI products, and reporting systems. This created lots of value for technology vendors but created yet another data silo for the end user. However, over the last 5 years, a trend has emerged of standardizing around open data formats and metadata on top of cloud object storage.

The rise of cheap cloud object storage like S3 means another path is possible. Instead of fragmenting data across various analytical systems, the tables of data can be shared across systems. Apache Iceberg has arisen as the de facto standard for these open analytic tables on top of cloud object storage. Iceberg is an open-source project that has near universal support across the open source systems like Apache Spark and Flink as well as the data warehousing and data lake house world, including products like AWS Athena, RedShift, Google's BigQuery, and Snowflake.

Cable Flow is more than just a connector. Already Kafka and Confluent are one of the most common feeds of data into the analytics system. But with Cable Flow, we can make that integration far deeper. KORA, our cloud-native Kafka implementation, already heavily relied on cloud object storage for storing the streams of data in Confluent Cloud.

Cable Flow means that we can open up these same streams directly as Iceberg tables with the click of a button. This means data is defined a single time, stored a single time, and no complex mappings or translations are needed. Table Flow is in early access now and taking on its first users. For some vendors, the rise of open data formats like Iceberg is perceived as a threat as it opens up data that was locked in a silo to an ecosystem of processing and analytics layers letting the vendors compete on a level playing field based on cost, performance, and features rather than any new entrant having to overcome significant data gravity.

However, we believe Confluent is uniquely positioned to benefit from this trend as our goal. Indeed, our business model is built around the sharing of data, so the rise of Iceberg creates a very important destination for data that can increase the value of the streams in our platform. This makes Table Flow central to Confluent's vision of opening up and connecting all the data in an organization. We've heard overwhelmingly positive feedback from customers with this announcement and look forward to making this a significant part of our business over time.

Last quarter, we discussed the world of stream processing and why our Flink offering is uniquely positioned to win this market, and we've been seeing incredibly interesting excitement for our Flink offering. Nearly 600 prospects and customers have tried Flink since its preview. At Kafka Summit London, we announced the general availability of Confluent Cloud for Apache Flink. Early customer feedback has been strong.

We see many of these customers starting the ramp toward production applications that will drive significant assumption over time. We announced another exciting Flink development at Kafka Summit Bangalore. We'll be adding Flink to our on-premise software Confluent offering platform. This helps our on-premise and hybrid customers adopt Flink for critical workloads running in their data centers.

These are very exciting steps for Confluent, and it cements our position as the only complete data streaming platform. Table Flow and Flink are new capabilities beyond Kafka and represents significant progress toward building what we believe will be the most important data platform in a modern company. Gen AI continues to be top of mind for many companies, but most are coming to realize that LLMs don't stand alone. RAG or retrieval augmented generation has emerged as the common pattern for Gen AI to extend the powerful LLM models to domain specific datasets in a way that avoids hallucination and allows granular access control.

Data streaming platforms play a pivotal role in enriching RAG-enabled workloads with contextual and trustworthy data. It enables companies to tap into a continuous stream of real-time data from the systems that power the business and transform it into the right format to be used by vector basis for AI applications. Another announcement from Kafka Summit Bangalore that helps make this kind of RAG architecture easier was support for AI models in remote inference in Flink Sequel. This capability is designed to simplify the development and deployment of AI applications by enabling software developers to integrate inference and embedding computation directly into their data processing, making it easier than ever to bring AI to real-time apps.

We're seeing particularly strong traction with Gen AI and the digital native segment. With companies like OpenAI, Notion, and Motive, we're leveraging Gen AI to reimagine customer experiences in nearly every industry. One such customer is an AI-powered customer intelligence platform to manage contact centers and customer engagements. A powerful communications AI is central to its platform and is used for a variety of use cases, including surfacing real-time insights for call center managers and identifying when agents need immediate assistance or intervention in handling problematic situations.

Their existing architecture was unable to handle the demands of real time with latency sometimes exceeding a minute. This sluggishness was unacceptable for an AI application that requires access to fresh and continuously updated data. So this customer turned to Confluent Cloud for fast and scalable data streaming. By integrating Confluent with other components of its architecture, the customer was able to significantly reduce latencies for response times from over a minute down to as low as 10 milliseconds.

With faster, fresher data, and more real-time insights available, the customer is better equipped to meet the needs of its customers and provide them with valuable tools and analytics for managing their contact centers and customer engagements. But it's not just digital natives who are putting Gen AI into act. Another great example is GEP Worldwide, a global leader in supply chain and procurement solutions. This $1 billion revenue company provides software consultancy and managed services to some of the world's biggest multinationals.

Its software offerings are infused by Gen AI to support chatbots and decision support tools. Previously, the team was an open-source Kafka shop, but operating and maintaining open source became too burdensome to maintain, ultimately stifling their ability to iterate and innovate quickly. So they turned to Confluent. With Confluent serving as their central nervous system of its software, the company is able to more quickly connect data across hundreds of applications, including both custom apps and the operational and analytical estates to provide contextual, relevant, and real-time insight into its AI platform.

Confluent continues to innovate across our products and partner ecosystem to make it easier for customers so organizations can quickly scale and build AI-enabled applications using trusted data streams. In closing, I'm incredibly proud of our team. Our rapid pace of innovation is phenomenal, and our field and go-to-market teams are leaning into our consumption transformation with early positive results. I've never been more excited or confident in Confluent's ability to capture the lion's share of the data streaming platform market.

With that, I'll turn things over to Rohan.

Rohan Sivaram -- Chief Financial Officer

Thanks, Jay. Good afternoon, everyone. We delivered solid first-quarter results, beating all our guided metrics in a still uncertain macro environment. Key highlights include robust top-line growth and bottom-line improvements, the largest sequential customer growth since Q1 2023 and created momentum in multiproduct adoption.

These results reflect our team's strong execution on our consumption transformation and our expanding multiproduct platform leadership in data streaming. Turning to the Q1 results. Total revenue grew 25% to $217.2 million. Subscription revenue grew 29% to $206.9 million.

Within subscription, Confluent platform revenue grew 15% to $100.1 million, representing 46% of total revenue. Customers rely on Confluent platform to harness data streaming on-prem, on the edge, and bridge to the cloud. We continue to see healthy demand for Confluent platform as most organizations are early in their move to the cloud. Confluent Cloud revenue grew 45% to $106.8 million, exceeding our guidance of $105 million and ended the quarter at 49% of total revenue compared to 42% a year ago.

Our cloud performance was driven by the ramp in consumption from select customers added in recent quarters, and we started seeing stabilization of new use case expansion in our existing customer base, including our digital native segment. Turning to the geographical mix of revenue. Revenue from the U.S. grew 23% to $127.4 million.

Revenue from outside the U.S. grew 28% to $89.8 million. Moving on to the rest of the income statement. I'll be referring to non-GAAP results unless stated otherwise.

Total gross margin was 76.9%, up 470 basis points. Subscription gross margin was 80.7%, up 320 basis points. We are pleased with operating above our long-term target level of 75% for total gross margin even with a continued revenue mix shift to cloud. Our cloud offering has significant architectural advantages in multi-tenancy, elasticity, data balancing, networking, and data replication.

Combined with continual optimizations at every layer of the stack, we have driven a significant cost advantage in operations while delivering industry-leading innovations to our customers at a lower TCO. Turning to profitability and cash flow. Operating margin improved 22 percentage points to negative 1.5%, representing our seventh consecutive quarter of more than 10 points and fourth consecutive quarter of more than 20 points in margin improvement. Operating margin performance was driven by our gross margin performance and our continued focus on driving efficient growth across the company with the most pronounced progress made in sales and marketing.

The improvements in sales and rates demonstrates focused efforts in driving operating leverage and improving unit economics. Net income per share was $0.05 for Q1, using 350.2 million diluted weighted average shares outstanding. Fully diluted share count under the treasury stock method was approximately $362.4 million. Free cash flow margin improved 33 percentage points to negative 14.6%.

And we ended the first quarter with $1.91 billion in cash, cash equivalents, and marketable securities. Turning now to other business metrics. Total customer count was approximately 5,120, representing an increase of 160 customers sequentially. This is our largest sequential growth in total customers since Q1 2023, reflecting the early signs of success from our consumption transformation.

Customers with $100,000 in ARR grew 17% to 1,260 and continue to account for greater than 85% of our revenue. Customers with $1 million plus in ARR grew 24% to 168, reflecting the power of our network effect and customers' continued standardization on our data streaming platform. NRR was healthy and in line with our target range of 120% to 125% for this year. Gross retention rate remained strong and was above 90%.

As discussed last quarter, we expect NRR to exceed our midterm target threshold of 125% starting fiscal year '25 as we exit the consumption transformation. RPO was $840.2 million, up 13%. Current RPO was estimated to be $570.6 million, up 20%. As discussed in prior quarters, RPO-related metrics are now less relevant given our greater focus on driving consumption for our cloud business.

Starting this quarter, investors can access our RPO metrics in our supplemental financials document on our IR website. Now I would like to discuss our long-term opportunity with our data streaming platform or DSP. We have driven success with our cloud-native streaming product with Kafka accounting for the substantial majority of our cloud revenue. Over the last few years, we have added Connect, Process, and Govern to complete our multiproduct platform.

As Jay mentioned, early customer reception of our stream processing product Flink has been strong. As our customers start building and ramping their streaming applications, we expect Flink will contribute to revenue meaningfully in 2025. But Confluent isn't just about streaming and stream processing. Our growth potential with Connect and Govern is often underestimated.

Legacy integration companies have a massive installed base around connectors, and this is a significant opportunity for our Connect portfolio. Connect is our first and largest DSP product after streaming, and its revenue growth trajectory has been robust. For Govern, that increasing complexity to security regulation, coupled with the rise of Gen AI, are driving the demand for our products. In fact, revenue growth for stream governance has been the fastest of any products we have launched to date.

The multiproduct aspect of our unified platform adds to our growth vectors and extends our runway to drive durable and efficient growth. Let me put it into more context. First, each pillar of our platform has the potential to become a large independent business on its own. The three DSP products, which include Connect, Process, and Govern, are early their S-curve of maturity and adoption than Kafka.

But over time, we think the growth potential will be larger than Kafka itself. Second, our opportunity with our DSP products remain in very early days. In Q1 2024, the three DSP products accounted for approximately 10% of cloud revenue but with a substantially faster growth rate than our overall cloud business. We expect the three DSP products to remain the fastest-growing part of our business and account for a much larger portion of our cloud revenue over time.

And third, multiproduct customers have a higher NRR profile. In Q1 2024, customers using 3 or more products in our 100,000-plus customer cohort increased 47% year over year. These multiproduct customers had an NRR substantially higher than the company average. This underscores the strong networks effects of our unified platform, where the success of one product drives additional success in the others.

As our data streaming platform matures and multiproduct adoption continues to increase, we believe we will be in a stronger position to address our $60 billion market opportunity ahead. Before turning to our financial outlook, I'd like to note that our guidance philosophy is consistent with prior quarters with the overall objective of setting prudent and achievable targets. We don't forecast a better or worse macro environment in our guidance. And as a reminder, beginning with the third quarter of 2024, we will fully transition to providing total subscription revenue guidance only.

Now let's turn to guidance. For the second quarter of 2024, we expect total revenue to be in the range of $229 million to $230 million, representing growth of 21% to 22%; subscription revenue to be in the range of $217 million to $218 million, representing growth of 23% to 24%; cloud revenue to be approximately $116 million, representing growth of approximately 39%; non-GAAP operating margin at approximately negative 1%, representing improvement of approximately 8 percentage points; and non-GAAP net income per diluted share to be in the range $0.04 to $0.05. For the full-year 2024, we now expect total revenue to be approximately $957 million, representing growth of approximately 23%; subscription revenue to be approximately $910 million, representing growth of approximately 25%; non-GAAP operating margin to breakeven, representing improvement of approximately 7 percentage points; free cash flow margin to breakeven, representing improvement of approximately 16 percentage points; and non-GAAP net income per diluted share to be in the range of $0.19 to $0.20. Finally, we expect net dilution for fiscal-year '24 will be approximately 3%, in line with our midterm target.

Our long-term target is to bring net dilution down to under 2%, which we expect will drive SBC as a percentage of total revenue down to the mid-teens over time. In closing, we are pleased with our strong top-line and bottom-line performance in the first quarter. Our consumption transformation has shown early signs of success. The value proposition of our multiproduct platform is resonating with customers.

We will stay focused on delivering innovation and value to our customers while continuing to fine-tune our go-to-market effort, which we believe will put us in a stronger position to capture our market opportunity ahead. Now Jay and I will take your questions.

Shane Xie

All right. Thanks, Rohan. [Operator instructions] And today, our first question will come from Sanjit Singh with Morgan Stanley, followed by RBC. Sanjit, please go ahead.

Sanjit Singh -- Morgan Stanley -- Analyst

Yeah. Thank you for taking the question I got from a solid start to the year. Jay, you want to go back to the big macro environment in terms of just the pace of new software development projects. I remember last year, that had definitely slowed down quite a bit.

What are you seeing now in terms of software development initiatives? And maybe you can sort of tie that into some of the sales transformation efforts that you have going on in the organization.

Jay Kreps -- Co-Founder and Chief Executive Officer

Yeah. I think we've seen overall a stabilization. I would say the focus for a lot of our customers over the last year was really heavy focus on cost optimization with some amount of new developments but really only the most necessary things. I do think that's picked up a little bit.

The -- that's probably most pronounced in the digital native segment, where they were probably the hardest hit last year, and they probably have the biggest bounce back in terms of focus on AI-related initiatives and other developments. So I would say that's positive. And then on the consumption transformation, I think that's gone really well. I do feel like we've seen -- we had to execute really a large number of changes in a pretty short period of time, and I think we've really significantly derisked the set of changes by rolling out a bunch of system changes.

They were well adopted by our field team. They've actually proved themselves out with customers, and I think that's shown up in the higher rate new customer acquisition. And I think one of the nice things in addition to just getting more customers, we're actually targeting and getting higher propensity customers, so more volume and higher quality book. So yeah, we felt like that was overall a really good result.

Sanjit Singh -- Morgan Stanley -- Analyst

That's great to hear. It's a breakout of the new product contribution in Q1 2024. In terms of the monetization strategy across the pillars of DSP, could you just sort of just outline that for us? And how does Table Flow potentially get monetized over time?

Jay Kreps -- Co-Founder and Chief Executive Officer

Yeah. So each of those represents kind of a distinct monetization opportunity. So the connectors, we charge for each of these connectors. There's a couple of pricing levers, but it roughly correlates with how many instances of the connector and the amount of volume of data flowing.

For Flink, it's kind of the compute hour is very similar to the models you'd see for other processing services like Snowflake. For governance, it's an uplift that comes as kind of a flat fee as you move to our advanced governance package as well as something that scales up with your usage of the product. And Table Flow is new, so it's just an early access now. We haven't announced any pricing, but that will also have monetization opportunities that go along with it.

Sanjit Singh -- Morgan Stanley -- Analyst

I appreciate the color, Jay. Thank you.

Shane Xie

All right. Thanks, Sanjit. We'll take our next question from Matt Hedberg with RBC followed by Barclays. Matt?

Matt Hedberg -- RBC Capital Markets -- Analyst

Hey. Thanks, guys. Congrats on the results. Really nice to see.

Maybe as a follow-up to Sanjit's question. You have a lot of company-specific drivers that are certainly seeming to be apparent in your numbers. I'm just sort of curious, though. Could you help us think about how important improving hyperscaler trends and growth rates that we're seeing in that is also relevant to your success? Just trying to get a sense for how much of it is just sort of more of the environment versus complement-specific.

Jay Kreps -- Co-Founder and Chief Executive Officer

Yeah. Yeah, it's a question. I mean I don't know that the specific performance of other companies directly drives us, but there's obviously some amount of correlation in all spend in the cloud. If we were breaking out the different things, I would say the success of our consumption transformation thus far, that's an important factor.

I think the kind of DSP components that Rohan outlined are early contributors probably. Connect is the furthest along, followed by Governance, and Flink just went GA. So that's just starting to ramp to revenue contribution, will contribute more coming into next year.

Matt Hedberg -- RBC Capital Markets -- Analyst

If I can just -- one quick follow up. Actually, it's a nice tie. It sounds like, Jay, you mentioned 600 prospects have tried Flink. It's great to hear.

I mean we're starting to hear it show up in partner conversations as well. It sounds like a '25 thing. I'm just wondering, Rohan, when you think about it in guidance, are you featuring any Flink contribution in the second half of '24?

Rohan Sivaram -- Chief Financial Officer

Matt, thanks for your question. Well, we've said this before, Flink is a big opportunity for us, and 2024 is all about adoption, and 2025 is all monetization. So from an overall, what's included in guidance, we're basically assuming that the contribution -- the material contribution from Flink will happen in fiscal-year '25.

Matt Hedberg -- RBC Capital Markets -- Analyst

Got it. Thanks, guys.

Shane Xie

All right. Thanks, Matt. We'll take our next question from Raimo Lenschow with Barclays followed by William Blair.

Raimo Lenschow -- Barclays -- Analyst

Hey, thank you. Thanks for taking my question, and congrats from me as well. Jay, on the Flink side, now that you have proper early customer conversations, what are you seeing in terms of the adoption curve that you're seeing there. You obviously saw -- have seen Kafka before.

What's the early customer conversations there? And what does it drive you to think about the addressable market coming out of that one?

Jay Kreps -- Co-Founder and Chief Executive Officer

Yeah, I would say it's been very positive. There's incredible enthusiasm in our customer base really across the broad set of customers from the kind of digital natives to large enterprises. It's early in the adoption for any of these cloud offerings. Nobody wants to build production workloads against the pre-GA product.

So this kind of milestone of going GA is really kind of the starting line, and then it's really about the build of production workloads. And each workload adds a little bit of continuous revenue production. And as those build up within customers, that's where it starts to contribute meaningfully. And so I would say, overall, both the development of that product and the market reception has gone about as well as we could possibly expect as we kind of initiated the development of the Flink offering.

Now it's really on us to go execute it as a business and make customers successful with it, which is obviously a very important next step.

Raimo Lenschow -- Barclays -- Analyst

Yeah. And then one follow-up, Rohan, where I get a lot of the questions at the moment from the financial committee on RPO, CRPO. Maybe it's worth a reminder why that's kind of -- how that number came together and how that number needs to be seen in the overall context of the results. Thank you.

Rohan Sivaram -- Chief Financial Officer

Absolutely. Raimo, we've called it out last quarter. When we think about the consumption transformation, one of the important changes that we are driving is making sure we're driving and incentivizing and focusing on consumption and not the commitment from the customer. And what that means is RPO is nothing but the commitment from the customer, and that's not a huge focus for us because what drives Confluent Cloud is the next unit of consumption.

As a result of that, we said that when you think about the forward-looking indicators of our business, consumption revenue and subscription revenue are true indicators of organic growth, and that would be probably a more leading indicator than RPO, CRPO.

Raimo Lenschow -- Barclays -- Analyst

Very clear. Thank you. I appreciate it.

Shane Xie

Thanks, Raimo. We'll take our next question from Jason Ader, William Blair followed by Walls Fargo.

Jason Ader -- William Blair and Company -- Analyst

Yeah. Thanks, Shane. Good afternoon guys. Just wanted to ask about Gen AI.

You gave some customer examples where folks are using your technology as part of Gen AI projects. Can you talk a little bit more about the timing of actual impact to the revenue? And then what specific products are you selling? Is it just the streaming? Or is it some of the other elements of the DSP?

Jay Kreps -- Co-Founder and Chief Executive Officer

Yeah. Yeah. So kind of as we described, I would say that's ramping now, like we're seeing customers that are adopting this. Usually, they are a little further ahead in their use cases.

Now this is one of the number of use cases for us. It's not the only thing happening, but it's an important one, and I think a strategic one for customers. So yeah, I think that as these initiatives hit production, I think we'll see an increasing ramp of contribution from them, heading into next year. The -- what their customers are using is really the full platform.

Like our role in this is to be kind of the supply chain of data. So that involves our connectors, involves KORA, our Kafka engine. It will increasingly involve Flink and the integration into the LLMs that we just announced with Kafka Summit Bangalore. And so yeah, I think all of that will be driven by these use cases.

Jason Ader -- William Blair and Company -- Analyst

And one quick follow-up for Rohan. Rohan, can you talk about hiring right now? You seem to be doing a good job managing expenses. But I assume that with things stabilizing, you guys are ramping up some of your hiring, and that's one of the reasons why the op margins are going to be flat this year, but just maybe some thoughts on the hiring.

Rohan Sivaram -- Chief Financial Officer

Yeah. I mean, Jason, when we really think about our resource allocation philosophy, it is obviously driving durable and efficient growth. And when I say durable growth, it's essentially extending our runway to growth over a long period. And as we think about that, of course like investment and investment in headcount is a key part of that.

So for example, in Q1, we've had one of our strongest hiring quarters for the go-to-market organization, which is great. And so yeah, I think we feel pretty good with respect to where we are and how we are thinking about a balanced approach on growth and profitability. On your question on the margins, as you know, over the last, say, 24-odd months, we've improved our efficiency by over 40 percentage points. And heading into this year, we're on track to deliver the 7-percentage-point improvement, which is going to get us to breakeven for the full year, and we are on track to get there.

Jason Ader -- William Blair and Company -- Analyst

Good luck. Thanks.

Shane Xie

Thanks, Jason. We'll take our next question from Michael Turrin with Wells Fargo followed by Mizuho.

Michael Turrin -- Wells Fargo Securities -- Analyst

Hey, great. Thanks. Appreciate you taking the question. Jay, back to Flink.

Is there a way to think about the customers you see as best suited to take advantage of the offering? I'm wondering if the addition of platform is important from that perspective. And then any early sense you can provide us around how getting newer products to GA can help as the go-to-market conversations are shifting more toward consumption profile and away from bookings?

Jay Kreps -- Co-Founder and Chief Executive Officer

Yeah. Yeah, I'm happy to do that. So we've certainly seen interest across our customer base. One of the things that we will see as there's slightly different dynamic between the Confluent platform Flink offering and the cloud offering.

With the cloud offering, the early versions of the cloud offering tend to be best suited to new use cases, just beginning development, whereas there's more of a lift-and-shift opportunity on premise as well as suiting new use cases. Over time, as that cloud offering reaches feature completeness and proves itself out with customers, there will be more of a shift of existing Flink workloads. That's the behavior we saw with Kafka, where the early adoption was the incremental use case, and the lift and shift of kind of large installed bases took more time. So I think we'll see a similar behavior here, and that's what we've seen out of customers.

Nonetheless, across the full set of customers, there's a ton of eagerness. So people are kind of lining up. Even if there's some feature they're waiting on, they're eagerly awaiting the delivery of that feature. So yeah, I think that we'll see growth on both dimensions.

In terms of why we added it to the software offering confluent platform, that was by popular demand. Originally, the intention was just to do it in cloud. Ultimately, we have a set of customers that have pretty extensive on-premise operations. Some of them are very big Flink users, and they were very eager to have an offering for them as well.

And for us, our goal is to serve customers everywhere. And so as soon as we add capacity to kind of take on the development of that, we added plans for that and built it up.

Michael Turrin -- Wells Fargo Securities -- Analyst

Great. Rohan, if I may, just if you can comment from your perspective on how the go-to-market changes you've made are progressing and how that impacts your confidence around the initial fiscal year guide you framed alongside Q3. It's encouraging to see the numbers move up, but just any additional context is useful. Thanks.

Rohan Sivaram -- Chief Financial Officer

Absolutely. Well, Jay touched on it. I mean the early indicators from the consumption transformation have been very positive. And we've gone through -- made a lot of changes with respect to processes, systems, and some of the early data points.

For example, if you look at the customer adds that we had in Q1, the highest we've had in 5 quarters. Obviously, early but very positive. And then when you look at our Q1 performance in general, very pleased with our total performance and particularly our cloud performance and the growth we saw 45% year over year. And that momentum has actually continued into the month 1 of the second quarter as well.

So when you kind of put this into context, Michael, for the full year, we've increased our full-year guidance from 22% to 23%, and what has also happened is we've delivered a strong Q1 with a strong guide for Q2. So that has somehow derisked the second half of the year in a manner, which we're uncandidly very happy about. And more important, when you look at the growth rates first half versus second half, that was obviously a point of discussion same time last quarter. Now we're looking at flattish because of the dealers' nature of our first-half performance.

So overall, I would say early indication, very positive, feel good about our full-year guide, and obviously happy about our Q1 performance.

Michael Turrin -- Wells Fargo Securities -- Analyst

Very clear. Thank you.

Shane Xie

Thanks, Michael. We'll take our next question from Gregg Moskowitz with Mizuho followed by Needham.

Gregg Moskowitz -- Mizuho Securities -- Analyst

Hey, thank you for taking my question. Jay, obviously, there's a lot of buzz in the industry around Apache Iceberg. So once Table Flow becomes GA, what are your expectations on the adoption curve among your installed base? Also, do you think that it will help you land new logos as well?

Jay Kreps -- Co-Founder and Chief Executive Officer

Yeah. Yeah, I think it will. We were actually expecting a fair amount of enthusiasm around this. As you said, there's a great deal of buzz around Iceberg.

Despite that, I think we were actually surprised by how widespread the interest was. And we felt like, well, in many ways, sometimes the analytics environment is kind of a little bit to the side of the team that we naturally serve. We weren't sure if they would have a direct interest in that. But in fact, it's been a huge drop and topic of discussion in almost every conversation that I've had with the customers.

So now, it's on us to deliver a GA product. This is just the first step in that journey, so it would be too early to project the rate of adoption or revenue contribution or whatever, but we feel that that has a ton of potential as it comes out onto the market. And as I said, it does kind of align with our business in, I think, a really fantastic way. Confluent is very much about opening up data and sharing it across an organization, and this is a fantastic mechanism for us to do that.

In many ways, the fragmentation of the analytics market made it hard to deliver data in the volume that we would like across all the different systems there, and this really helps with that. And our ability to integrate that directly into KORA and offer that data in a very natural low-friction, low-overhead way, I think, is a great competitive differentiation, and I think a huge boon to that area as well where one of the challenges in the environment is always getting access to high-quality, reliable data that's up to date. So yeah, I think we're very excited about it. Still early, and we have to go finish the delivery of the product and make all the customers' successful.

Gregg Moskowitz -- Mizuho Securities -- Analyst

Very helpful. And then either for you or for Rohan. So we've spoken before about the potential to do a lot more business with SIs going forward. The new Accelerate with Confluent program, will that or can that be a difference maker in your view? And if so, why?

Jay Kreps -- Co-Founder and Chief Executive Officer

Rohan, you want to take that?

Rohan Sivaram -- Chief Financial Officer

Will be happy to. Gregg, I mean we've called it before as well when we think about the broader partner ecosystem and kind of up-leveling a little bit. That's an opportunity, which is in early innings, most of the opportunities ahead of us. So specifically around SI and the Accelerate program that you called out, absolutely, that's an opportunity for us to drive revenue.

But again, it's in early days, so it's not that something you're going to see next quarter or next month. It is a huge opportunity for us, and we're working very hard to make sure that we're taking advantage of that opportunity. So long story short, I think SIs and, in general, GSIs, and the partner ecosystem will continue to be a focus for us as we look ahead.

Gregg Moskowitz -- Mizuho Securities -- Analyst

Thank you.

Shane Xie

Great. We'll take our next question from Mike Cikos with Needham followed by TD Cowen.

Mike Cikos -- Needham and Company -- Analyst

Hey. Thanks, Shane. And thanks, Jay. Thanks, Rohan.

I wanted to come back to the multiproduct adoption that you guys are citing today. And what I was thinking through, I just wanted to stress test this. Is it fair to think that your shift in this go to market to prioritize consumption over commitments is actually driving faster adoption across Confluent's platform? Or is it still too early to start seeing this in the numbers? This has been like a slow go, but that's something to come as a result of this go-to-market transformation you guys have put.

Jay Kreps -- Co-Founder and Chief Executive Officer

Yeah. Yeah . It's actually -- it's a very good observation, so this is a subtle point. But previously, the field team really sold commitments, which was just dollars.

And so the incentive to drive adoption of these DSP components was much less, right? Of course, if the customer adopts Flink, they'll consume more. As it comes time for them to renew next year, they might commit to more. But that payoff could be a year out. It's somewhat delayed.

In a consumption world, of course, consumption ramps higher, the immediate compensation arrives, right, and so that payoff is much more immediate. And so the consumption transformation was actually quite important for driving adoption of these visual components around Kafka. In terms of have we seen that effect, yeah, I think we've seen an increased focus from our field team on these components. The use cases around that is not like it just materializes overnight all in one quarter.

That will build. But getting that model right to be set up for multiproduct delivery was actually a substantial motivation for us in doing this more quickly because we felt we had actually very good offerings now around Kafka, and we wanted to make sure that we were set up to sell it up.

Mike Cikos -- Needham and Company -- Analyst

Awesome. And then just a follow-up on the go-to-market, a bit of a two-parter here. But I guess to start with, Jay, like it's interesting, one of the things that I think you guys are calling out is attach you're seeing from even higher quality customers despite the fact that you're not pressing on commitments, right? And I would have thought the presumption would be that if you're not pressing on commitments, you might get some lower-quality customers. So can you kind of tease that out for folks? I think that would be beneficial.

And then the, yeah, I guess, the second piece for Rohan. If you could just articulate, like I know there was a lot of angst into the first half of this year given the go-to-market changes. But like what more is there to do on your front now that you guys are kind of clicking along here with, call it, 4 months and change behind you?

Jay Kreps -- Co-Founder and Chief Executive Officer

Yeah. Yeah, it's a great question. So I'll start with the bit on customers. Yeah, so the we made on the field side was to directly incentivize the land as part of the comp plan.

But not only that, to actually target a set of high-potential customers that we felt were particularly important to land and compensate even more highly for those because those will be worth a lot more to Confluent as they ramp to large consumption. And so what was exciting to us was not only did the volume of customers go up, but then as you said, yeah, those were actually better targeted into that set of high-propensity spenders than they had been previously. And that -- I think that's just the direct result of the incentives. And we had that differentiation because, as you said, we want to make sure these are high-quality customer additions that we're picking up.

And I'll let you take the second half, Rohan.

Rohan Sivaram -- Chief Financial Officer

Yeah. Mike, on the second half, we're obviously -- we saw -- this is the first quarter of the transformation. And as Jay actually called out earlier, the early indications have been very positive, which showed up in our cloud performance for the quarter. And more importantly, when we look at our month 1 and how we are entering Q2, we feel good that some of the momentum has actually carried on to Q2.

So that's good. But in general, like we still have a couple of quarters of execution that we need to focus on. But if you ask me how am I feeling, obviously what's evident in our Q1 performance and our Q2 guide, which are strong and which we feel, are ahead of our expectations. And what that does is the strength in the first half is also derisking our second half from an overall guidance perspective.

So overall, where we are, we feel really good with the transformation, but at the same time, we still need to execute a couple of more quarters.

Mike Cikos -- Needham and Company -- Analyst

Great. Thank you for that.

Shane Xie

Thanks, Mike. We'll take our next question from Derrick Wood with TD Cowen followed by Bernstein.

Derrick Wood -- TD Cowen -- Analyst

Great. Thanks, guys. Nice to chat with you. Jay, you mentioned having gone through some pricing changes recently.

Can you remind us what changes you made and what kind of dividends you're expecting to see as this gets absorbed in the market?

Jay Kreps -- Co-Founder and Chief Executive Officer

Yeah. Yeah, there's a set of changes. Some of these that are actually product offerings, which effectively allow better TCO and incentivize the use of our multi-tenant offerings, which are more efficient for us. So we announced freight clusters in Kafka Summit Bangalore.

We announced enterprise cluster type, which is a high-performant, multi-tenant offering with private networking. We made adjustments to some of the throughput-oriented pricing. So there was a number of changes that came out. All of these were meant to reduce friction in the land-and-expand process.

We've thought about this consumption transformation. A big part of it was changes on the field team, changes in our systems, changes in compensation. But I think going along with that, we felt it was very important that there will not be a ton of product or pricing friction in that land process. right? So if we're trying to tell the team to go sell in a way that gets customers up and going, it can't be the case to get to a reasonable price.

There's a 6-month negotiation at the very front door of the process. And so those changes have lined up with that. Why do that? It's ultimately because there's a ton of open-source Kafka, and we want to go soak that up with our cloud offering. We feel that's very important.

So kind of growing the breadth of that customer base, that sets us up for a those customers over time. And we do feel like these kind of changes and new offerings unlock workloads that would have been harder to access. And that comes out of the TCO of the offering, right? We've talked in the past about how KORA is able to really offer a better TCO for customers. And it's important that we make sure we have offerings that cut across all the different workloads they have so that it's a bit of a no-brainer across everything they do, not just a certain workload type or a certain use case.

So that was our goal.

Derrick Wood -- TD Cowen -- Analyst

Yeah. That's helpful color. And I don't know, for Jay or Rohan, you guys talked about rebound and digital native consumption trends. Wanted to ask about financial services vertical, which is obviously important for you.

Just curious what you're seeing there around demand conditions and deal sizes and whether you're seeing much composition change in platform versus cloud.

Jay Kreps -- Co-Founder and Chief Executive Officer

Yeah. Yeah, that's continued to be a strong segment for us. And over the last few years, we have seen a pretty significant ramp-up in Confluent Cloud adoption. And I would say that that happened first in the smaller banks.

And then over time, that spread to some of the largest financial institutions, and they tend to be a little bit slower to start with the new cloud offering. There's actually very substantial security, reliability, scrutiny that goes into the adoption of any part of their stack. But increasingly, we're really a great fit for their use case, and it actually allow them to meet the requirements that they have faster than if they were trying to build this out themselves. And so we see great adoption of cloud and financial services.

I think that's a very promising thing as these very large institutions open up something that has very low friction to consume across their very broad set of use cases. So we're really excited about kind of getting in the front door in a lot of these very large banks.

Derrick Wood -- TD Cowen -- Analyst

Great. Thanks. Congrats.

Shane Xie

Thank you. Our next question will come from Peter Wheat with Bernstein followed by Guggenheim.

Peter Weed -- AllianceBernstein -- Analyst

Thank you very much. Obviously, great to see the continued momentum on the cloud side and the transition to consumption working out kind of as you planned. But I may have missed it, but I feel like we haven't talked very much more on the platform side, where I think we saw a sequential step down in revenue. And I wonder how we should think about some of that, a little bit more weakness there and whether or not some of that's cannibalization of people moving to cloud, and so it's just some underlying share shifting or whether or not we should think about some -- like slower growth going forward on that side of the business given that it's an important part of the revenue stream.

Jay Kreps -- Co-Founder and Chief Executive Officer

Yeah. Do you want to speak to that, Rohan?

Rohan Sivaram -- Chief Financial Officer

Yeah, I'll be happy to take it. Thanks for your question, Peter. Well, when we look at our Confluent platform performance, we're very pleased actually. We grew 15% year over year.

And when you generally think about the platform business, more of as a reminder, what happens is about 20% of total contract value is recognized as license revenue upfront. So what that can do, that can add a little bit of lumpiness in the revenue. Clearly, based on the timing of large deals or the timing of renewals for large deals, those have an impact. But when I take a step back and I look at, say, the last 12 months for this business, we've been very pleased with the overall momentum.

And Jay also called out with respect to product innovation, we launched a Flink on-prem, which is obviously going to help this part of the business as well. So yeah, I mean listen, we've said that Confluent needs to be wherever our data and applications are side. If it's on-prem, we need to be on-prem. If it's in the cloud, we need to be cloud.

Just keeping that in mind, we do feel that this is going to be an important part of the business as we look ahead.

Peter Weed -- AllianceBernstein -- Analyst

Thank you.

Shane Xie

All right. We take our next question from Howard Ma with Guggenheim followed by J.P. Morgan.

Howard Ma -- Guggenheim Partners -- Analyst

Great. Thanks for taking the question. Jay, can you talk about some of the alternative options that you're aware of for the transport layer and RAG architectures? I don't believe there's a standard yet. And do you have -- on that point, do you have plans to establish a more formalized reference architecture program for RAG implementations and perhaps broader inference use cases too, and it's really aimed at making Confluent the standard for transport and transformation as well.

Jay Kreps -- Co-Founder and Chief Executive Officer

Yeah. Yeah, it has been a focus for us kind of evangelizing this architecture because, as you say, it is something that's just coming in kind of formation now. The reality is I don't think that there are great alternatives for real-time data movement, right, outside of Confluent. I would say we have a kind of strong status as a de facto for real-time movement data across the enterprise.

There is opportunities for customers to just try to build it in batch. There's plenty of batch GTL products. The reality is though for a lot of these use cases, there are answering questions about the business, and that's really just not good enough. For a lot of these use cases, it's something that's customer support-related, or in other words, driving some aspects of the business, where kind of answering with out of data information is very likely to be wrong relative to what the customer was just doing.

And so we are seeing a real push toward real time. And yeah, it's on us to make sure that that -- as that stack solidifies, we have a permanent position in that.

Howard Ma -- Guggenheim Partners -- Analyst

That's great. And maybe I could slip in one more just on the topic of open source Kafka conversions. Can you talk about any progress that you're seeing with the Confluent migration accelerator tool, I believe it's called? And is it increasing your wallet share among Fortune 500? And to what extent are partners using that tool?

Jay Kreps -- Co-Founder and Chief Executive Officer

Yeah. We're just ramping that up. So somewhat surprisingly, we haven't had really a focused effort on these migrations. It's been somewhat more one-off customer by customer.

And so both in terms of tooling and with our partners, creating a focused effort to move customers over. As you can imagine, in any of these situations where there's kind of a better TCO alternative, but some effort that's required to make the switch, you want to reduce as much as possible that effort and make it really easy for customers to get from point A to point B. So I think it's just coming into being down. We believe that will contribute over the next few years.

Howard Ma -- Guggenheim Partners -- Analyst

Great. Thanks so much.

Shane Xie

Thank you. We'll take our next question from Pinjalim Bora with J.P. Morgan. Pinjalim?

Pinjalim Bora -- JPMorgan Chase and Company -- Analyst

Hey, thanks for squeezing me in. Congrats, everyone, for the quarter. One clarification. Help me understand how broad-based was the cloud consumption ramp.

I heard it was driven by a select set of customers on to clarify. And any way to understand if some of the new AI vendors that you recently added materially contributed in the quarter?

Jay Kreps -- Co-Founder and Chief Executive Officer

Yeah. You want to take it, Rohan?

Rohan Sivaram -- Chief Financial Officer

Yeah, happy to. Hey, Pinjalim, thanks for your question. So when you look at the cloud performance, I'd put it in maybe two categories, the performance, if I had to call out for Q1. The first one is when you look at our broad base of customers, we did see stabilization in consumption and the net new use cases, and the digital need of segment is inclusive in there.

So that's a broad base of our customer. And the second call-out was some of our newer customers. We've seen the ramp-up of these newer customers, I'd say something that we are very pleased on. And the Gen AI customer that you spoke about is probably in that cohort of customers.

It's a few of them who've kind of we've ramped and where the ramp schedule looks in line, and we're pretty happy with that. And that's for Q1. And as we enter Q2, most of these trends have continued into month 1 of Q2, which has informed our guidance for Q2 as well. So that's the overall context around the consumption patterns.

Pinjalim Bora -- JPMorgan Chase and Company -- Analyst

Yeah. Thank you for that. One question for you, Jay. We have been picking up on this notion that Flink SQL being SQL, which is most understood by most developer, kind of opens up the aperture versus a skilled set of Java developer or something else and bringing in more developers to do more Flink, and then Flink additionally drives more Kafka that kind of creates a little bit of a flywheel.

Are you starting to see some of that?

Jay Kreps -- Co-Founder and Chief Executive Officer

I like this question. I mean this question sounds like my answer already. Go ahead. Go ahead.

Pinjalim Bora -- JPMorgan Chase and Company -- Analyst

No, no, no. Please answer.

Jay Kreps -- Co-Founder and Chief Executive Officer

Are we starting to see that? Yeah, we are. Yeah, I mean our goal is to open up the full set of APIs. So the first thing we launched was SQL. Our intention is to bring out Java and Python APIs as well.

We think they serve different use cases. There's a set of kind of core applications that will probably always be in these more application-oriented programming languages like Java. There's a set of more dynamic use cases and transformations, which are well suited to SQL. One of the powerful things about Flink is kind of opening up that broad set of tools, all on top of a core engine.

I think that's one of the things that's made it the leader in stream processing. And as we do that, yeah, our goal is very much to make this easier and easier to use. The -- for a long time, I think it's been the case that customers would prefer real-time data. They would rather work with apps that are updated in real time.

They reacted in real time. They would rather be able to connect things in real time. Nobody wants the data to be slow. It's actually just been difficult to do that.

So making this really easy is kind of a core way of enabling this. Like there's an obvious benefit if you can make it not more costly and not more complicated for customers. So when you see us kind of focusing on both this ease of development and TCO-oriented things, that really is the kind of core thing that drives this. And as we do that, we think there's a huge opportunity for this whole set of batch data movement, batch processing that really needs to move and will move as the alternative becomes appealing because of that ease of use and TCO.

Pinjalim Bora -- JPMorgan Chase and Company -- Analyst

All right. Thank you.

Shane Xie

All right. Thanks. So as a reminder, the Confluent earnings report is now on our IR website. The report contains our earnings infographic, our one-pagers on our technology, the prepared remarks, and earnings slides from today's call.

We encourage you to go take a look. And today, our final question will come from Miller Jump with Truist Securities.

Miller Jump -- Truist Securities -- Analyst

Right. Great. Thank you for taking the question, and I will echo my congrats on the strong start. So just you talked about the strength in governance.

And I'm just curious, like is the need to get your data estate ready for AI driving more conversations there? And then maybe if you could just remind us what that opportunity looks like maybe on a unit economics level. If you're spending on dollar on streaming, what does that look like for governance?

Jay Kreps -- Co-Founder and Chief Executive Officer

Yeah. Yeah, it's a great question. So yeah, AI is deal of the drivers. I would say that there's a whole set of forces that have driven interest in data governance.

One of those is just the kind of rising compliance regime around data. GDPR is a start, but there's a long list of things that organizations have to do. The second is around just the safety of data. The third is actually around opening it up.

Those first two are maybe things you have to do. But in order to really take advantage of data, it has to be the case that the right team can find the right dataset, what it means at the right time. That kind of discovery process documentation is actually really critical to the integrity of data as something that customers can build around and against. And then as you said, all of that, I think, has been supercharged by AI, where you have a set of applications that are much more data-rich, draw on many more data sources across an organization than a traditional enterprise app might.

But in order for that to work well, you have to know what is going to work. And is it up to date? Is it getting there in the right way? Is it supposed to be there at all? And managing all of that has just gotten harder and harder, and managing it on top of some trusty set of old bespoke pipelines is trending toward impossible. And I think that's one of the things driven the rise of data streaming. And the nice thing for us is the ability to bring these governance capabilities kind of right there with the platform.

So there's no extra effort to go and adopt this use case by use case. The data is naturally tracked as it flows. You have the lineage of what goes where. You've got kind of strong schemas that allow the creation of these data products that are shared across an organization.

This is a really powerful thing for customers as they think about how they use this technology in the large and how they really take advantage of the data they have to better serve customers and be more efficient. And on the unit economics, yeah, this will change over time as that product line develops. Right now, it is kind of a step-up with some additional usage as you use it more broadly. I think we're adding more and more functionality around the encryption of fields of data, around other aspects of how you use and analyze data, and I think that will increase the monetization over time.

I think it's too early to call the kind of final pending state ratio probably for any of these offerings, but we do think that that will be a sizable business for us.

Miller Jump -- Truist Securities -- Analyst

That is helpful. Thank you. And if I could squeeze in one quick one for Rohan. Any gross margin changes to consider as these uses outside of streaming start to scale?

Rohan Sivaram -- Chief Financial Officer

Yeah. From a gross margin perspective, what we've said, Miller, is we are -- essentially, our long-term target is 75-plus percent gross margin. We are operating well above that, and it's been consistently above that. So as we look ahead for, say, rest of the year, we expect to be in the zip code of gross margins.

So not a whole lot to call out there with respect to any impact one way or the other on gross margins.

Shane Xie

All right. Thanks for all the questions. This concludes our earnings call today. Thanks again for joining us.

Bye, everyone.

Jay Kreps -- Co-Founder and Chief Executive Officer

Thanks, everyone.

Rohan Sivaram -- Chief Financial Officer

Thank you.

Duration: 0 minutes

Call participants:

Shane Xie

Jay Kreps -- Co-Founder and Chief Executive Officer

Rohan Sivaram -- Chief Financial Officer

Sanjit Singh -- Morgan Stanley -- Analyst

Matt Hedberg -- RBC Capital Markets -- Analyst

Raimo Lenschow -- Barclays -- Analyst

Jason Ader -- William Blair and Company -- Analyst

Michael Turrin -- Wells Fargo Securities -- Analyst

Gregg Moskowitz -- Mizuho Securities -- Analyst

Mike Cikos -- Needham and Company -- Analyst

Derrick Wood -- TD Cowen -- Analyst

Peter Weed -- AllianceBernstein -- Analyst

Howard Ma -- Guggenheim Partners -- Analyst

Pinjalim Bora -- JPMorgan Chase and Company -- Analyst

Miller Jump -- Truist Securities -- Analyst

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Confluent (CFLT) Q1 2024 Earnings Call Transcript was originally published by The Motley Fool