MIAMI, FL / ACCESSWIRE / October 31, 2022 / Complete SET Agency CEO and founder Tanner Simkins has announced that the company is expanding services with signing NCAA student athletes for name, image, and likeness (NIL) representation. Complete SET has burst onto the NIL scene, already securing an impressive roster of NIL clients.
Sports agencies such as Complete SET have made major adjustments to allow for representation to these promising youth athletes, as the industry now faces a host of legal changes. Student athletes can now accept endorsement deals, branded promotions, autograph signings, and other paid opportunities. As the industry changes to accommodate this new ruling, Complete SET Agency is leading the way with first-class NIL representation and marketing services.
"I lead Complete SET Agency like a think tank," says agency CEO Tanner Simkins. "I always want to be at the frontier of new trends and developments. If there is a way I can disrupt the marketplace or innovate somewhere, that's the route I take. Many competitor agencies operate with what I believe is an antiquated model - so doing things differently and boldly is my comparative advantage.
Simkins points out that this change has been a long time in coming and is, in fact, overdue. The eligibility rules set down by the National Collegiate Athletic Association (NCAA) have remained unchanged for over a century, stating that students weren't allowed to be compensated for play outside scholarships. They couldn't profit from their image or brand or accept endorsement deals in the past.
This emerging market has a definite draw for the seasoned team at Complete SET, which is now representing a growing roster of promising college athletes across several different sports. The team has years' worth of experience in working with multinational brands across sports (S), entertainment (E), and other talent (T), giving emphasis to the name Complete SET. Because of its diverse portfolio, Complete SET is uniquely positioned to build young athletes' brands and careers across a variety of different platforms.
CEO Simkins is confident about his team's ability to pursue this new initiative. "NIL gives me another avenue to deliver in, which is always good," he says. "I have done deals with traditional sports consumer brands like clothing companies or beverage companies; but I prefer to architect more innovative deals, like with music labels and tech companies, for example. These deals generate buzz for my student athlete clients and a boost to their personal brands. So whether it's in new frontiers like cash compensation or a more straightforward product for promo swap, our primary goal is helping the student athlete."