Don't miss Grant Cardone's "How To Make Millions On The Phone" live video webcast, Tuesday April 28 at 5 p.m. ET. Sign up here today.
The Internet connects everyone on this planet instantaneously. Social-media sites like Twitter, Facebook, Google+, YouTube and LinkedIn are being used multiple times a day to catch up on the latest news, find out what your friends are doing, get attention and to market yourself. Yet there exists one device more powerful than all of that when it comes to making and closing sales -- the phone.
The phone is more powerful than all of these other technological developments. This is because at some point in everyone’s career they will use the phone to reach the right person, close a sale, follow-up with a customer or to handle a customer inquiry. The phone is money, and everyone has one. There are almost as many cell-phone subscriptions (6.8 billion) as there are people on the planet. In the U.S. alone, there are just under one trillion phone calls per year!
The phone is a powerful business weapon, whether it’s for making contacts with customers or making cold calls to get new customers. The phone is necessary and integral to your success. Yet, for a number of reasons, most people are terrible at using it. Salesforce suggests that 92 percent of all customers use the phone before making a purchase and 85 percent claim to be dissatisfied with the interaction.
Related: Grant Cardone's 5 Tips for Closing the Big Sale on the Phone
But, like me, you may have been made to believe that you couldn’t sell your products over the phone. Of course that isn't true. Being in front of someone is the most effective way, but it’s very expensive and can cost as much as 8x more than a call and almost impossible to scale out because of the time it takes. Calls are immediate and powerful if you can get the right person on the phone and know how to use that time effectively.
More than 46 percent of adults have only cell phones and no longer use a home or office phone, according to Pew Research. Combine that with how more than 50 percent of ecommerce traffic comes from mobile devices and it’s clear that the future of connecting with people directly is over the phone, especially in the business world.
At the age of 26 I was shown how to use the telephone to effectively qualify leads, reduce time spent pitching new prospects, determine decision makers and how to keep my pipeline full with appointments. After getting just the introduction to proper phone use my income immediately doubled; I went from making $3,500 per month to more than $8,000.