COLUMN-Hooray for inflation

By Nicholas Wapshott

Nov 13 (Reuters) - There have been some extraordinary headlines in recent days. Here's the Economist: "The perils of falling inflation." Here's the Financial Times: "The eurozone needs to get inflation up again."

For those with memories of hyper-inflation and "stagflation" in the 1970s, these cogent pleas for higher prices is heresy, an irresponsible clamor for the return of an ever-changing fiscal landscape that led to widespread misery and economic turmoil.

A little history. By the mid-1970s the Western world was engulfed in an inflation typhoon - with prices rising rapidly and out of control. As companies increased prices to keep up with the higher costs of basic raw materials - such as oil, deliberately hiked way beyond the norm by the Organization of the Petroleum Exporting Countries - trade unions demanded higher wages to protect their members' standard of living. This led to higher costs, and higher prices, and so on.

The world became entangled in an apparently unstoppable upward spiral, like a crazy dog chasing its tail. Governments were blamed for it and broken by it, and new bold champions promising to slaughter the inflation dragon were elected in their place.

President Ronald Reagan here and Margaret Thatcher in Britain largely owed their precipitous rise to voters' weariness with the curse of inflation. And they both turned to economist Milton Friedman as a savior.

A perceptive student of economic history, Friedman and Anna Schwartz concluded that inflation was caused neither by rising costs nor the push of increased wages, but the amount of money in the system. As Friedman put it, "inflation is always and everywhere a monetary phenomenon." Monetarism was born and Keynesianism was put aside. A new Age of Inflation emerged - where inflation was the key indicator by which all government and central bank policies were measured.

It was not so much the Iranian hostage crisis that ditched President Jimmy Carter, but rather his failure to conquer inflation. He had appointed Paul A. Volcker, a Democrat, to be chairman of the Federal Reserve. But Volcker's prescription - to deliberately trip a recession to reboot the economy, and then keep a tight control of the money supply - came too late to save Carter from defeat after a single term.

Reagan's appeal for a return to "sound money" rang true with voters, and he kept on Volcker to finish the job. The result: inflation was licked, for a long while.

Fast forward to the fall of 2008, the collapse of the stock market and the freezing up of the financial system. Ruinous deflation became a serious risk. The emergency measures taken around the world, including the near $1 trillion injection of public money as a stimulus to keep the economy from total collapse, appeared to fly in the face of Friedman and all his works.