NEW CITY, NY / ACCESSWIRE / October 29, 2024 / Collective Audience, Inc. (OTCQB:CAUD), a leading innovator of audience-based performance advertising and media for the open web, has launched its new AudienceServices™ Group comprised of a 20-member global professional marketing team based in the U.S., Canada and Europe.
The AudienceServices team will leverage a new AI technology, called Copycraft AI, that the company gained from its recent acquisition of DSL Digital, a global provider of Marketing-as-a-Service.
Copycraft AI generates high performing ad creative using a brand's unique voice and content. It enables the development of ad campaigns based on a creative agency's brand briefs, and then automatically creates ad creatives that are optimized based on campaign performance metric objectives. The powerful technology delivers results that consistently outperforms today's industry benchmarks.
This technology has supported best-in-class digital performance advertising and marketing services for several global Fortune 500 brands, including a market leader in enterprise application software and a Global 500 multinational professional services company. These services have involved thousands of campaigns across hundreds of countries under multi-million-dollar advertising spends.
"AudienceServices and Copycraft AI introduces extraordinary powerful AI tool sets and capabilities into our AudienceCloud platform," stated Collective Audience CEO, Peter Bordes. "These new tools and services form integral building blocks of our organization, infrastructure and Open Web ecosystem that our clients will find immensely valuable. They also demonstrate how we are developing intelligent automation in our cloud applications."
AudienceServices furthers Collective Audience's growth strategy which includes the systematic and purposeful transition to a new business model and executing on its vision for an industry-disruptive audience-based performance advertising and media platform for the Open Web.
"We expect the new addition of the DSL Digital team and their Copycraft AI technology to have a multiplier effect on our growth trajectory and market expansion-especially in combination with our new strategic partnerships and recently acquiredBeOp," added Bordes.
The new AudienceServices group leverages Collective Audience's new end-to-end AdTech platform, AudienceDesk™ powered by AudienceCloud™, which is based on BeOp's award-winning technology.
The cloud-based infrastructure platform was designed from the ground up as a next-generation integrated digital advertising and media ecosystem. It empowers brands, agencies and publishers with audience-based performance advertising and media solutions designed for the Open Web.
AudienceDesk powered by AudienceCloud can unlock unrealized value while supporting a new level of direct, integrated collaboration.
Eugene Smelyansky, AudienceServices's new group media director, commented: "With the integration of our expertise and tools into AudienceCloud, we now have a far stronger platform for realizing our vision for revolutionizing the digital advertising and media industries.
"We expect the offerings of our new AudienceServices group to be well received by our existing and prospective clients that now represents a much larger base of brands and agencies."
About Collective Audience Collective Audience provides an innovative audience-based performance advertising and media platform for brands, agencies and publishers. The company has introduced a new open, interconnected, data driven, digital advertising and media ecosystem for the open web that eliminates many inefficiencies in the digital ad buyer and seller process for brands, agencies and publishers. It delivers long sought-after visibility, complementary technology, and unique audience data that drives focus on performance, brand reach, traffic and transactions.
For the AdTech providers and media buyers who come onto Collective Audience's platform, they will be able to leverage audience data as a new asset class, powered by AI as an intelligence layer to guide decision making.
Important Cautions Regarding Forward-Looking Statements
This press release includes certain statements that are not historical facts but are forward-looking statements for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements generally are accompanied by words such as "believe," "may," "will," "estimate," "continue," "anticipate," "intend," "expect," "should," "would," "plan," "predict," "potential," "seem," "seek," "future," "outlook" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters. All statements, other than statements of present or historical fact included in this press release, regarding the company's future financial performance, as well as the company's strategy, future operations, estimated financial position, estimated revenues and losses, projected costs, prospects, plans and objectives of management are forward-looking statements. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of the management of Collective Audience and are not predictions of actual performance. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as, and must not be relied on as, a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the control of Collective Audience. Potential risks and uncertainties that could cause the actual results to differ materially from those expressed or implied by forward-looking statements include, but are not limited to, changes in domestic and foreign business, market, financial, political and legal conditions; unanticipated conditions that could adversely affect the company; the overall level of consumer demand for Collective Audience's or DSL Digital's products/services; general economic conditions and other factors affecting consumer confidence, preferences, and behavior; disruption and volatility in the global currency, capital, and credit markets; the financial strength of Collective Audience's and DSL Digital's customers; Collective Audience's and DSL's ability to implement their business strategy; the ability to successfully integrate DSL Digital into Collective Audience's operations; changes in governmental regulation, Collective Audience's exposure to litigation claims and other loss contingencies; disruptions and other impacts to Collective Audience's business, as a result of the COVID-19 pandemic and government actions and restrictive measures implemented in response; Collective Audience's ability to protect patents, trademarks and other intellectual property rights; any breaches of, or interruptions in, Collective Audience's information systems; changes in tax laws and liabilities, legal, regulatory, political and economic risks. More information on potential factors that could affect Collective Audience's financial results is included from time to time in Collective Audience's public reports filed with the SEC. If any of these risks materialize or Collective Audience's assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks that Collective Audience presently knows, or that Collective Audience currently believes are immaterial, that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect Collective Audience's expectations, plans or forecasts of future events and views as of the date of this press release. Nothing in this press release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. Collective Audience anticipates that subsequent events and developments will cause their assessments to change. However, while Collective Audience may elect to update these forward-looking statements at some point in the future, Collective Audience specifically disclaims any obligation to do so, except as required by law. These forward-looking statements should not be relied upon as representing Collective Audience's assessments as of any date subsequent to the date of this press release. Accordingly, undue reliance should not be placed upon the forward-looking statements.
Company Contact: Peter Bordes, CEO Collective Audience, Inc. Email contact
Investor Contact: Ron Both or Grant Stude CMA Investor & Media Relations Tel (949) 432-7566 Email contact
