Collective Audience Appoints AdTech Veteran, Gerald Garcia, as CFO

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NEW CITY, NY / ACCESSWIRE / November 7, 2024 / Collective Audience, Inc. (OTCQB:CAUD), a leading innovator of audience-based performance advertising and media for the open web, has appointed Gerald (Gerry) Garcia as chief financial officer.

AdTech Veteran, Gerald Garcia, as CFO
AdTech Veteran, Gerald Garcia, joins Collective Audience as CFO

Garcia succeeds Christopher Andrews, who has transitioned from CFO and his position as COO to serve on the company's Advisor Collective board, a strategic advisory community focused on advancing the transformation of the AdTech, MarTech and digital media industry.

Garcia brings to Collective Audience more than 20 years of executive experience in the media and AdTech industries. He has led the finance teams for top agencies that include WPP, Publicis, and Havas, as well as for several start-ups and acquisitions.

He previously served as CFO of Channel Factory, a global technology and data platform that maximizes performance efficiency and contextual suitability. He earlier managed the U.S. finance team at Media IQ Digital North America, a programmatic media partner for marketers and agencies.

Highly experienced in leading growth companies and serving public companies at Big 4 accounting firms, Garcia brings to Collective Audience a successful track record in building organizations, developing corporate culture, and establishing processes and structures that drives topline growth and bottom-line expansion.

"As a consultant to Collective Audience, Gerry has already been serving as an outstanding member of our finance team and has demonstrated that he embodies the valuable aspects of our culture and core values," stated Collective Audience CEO, Peter Bordes. "His extensive global finance experience in digital advertising has been instrumental in the integration of our recent acquisitions and especially in helping establish a collective roadmap and financial model that supports rapid growth and profitability."

"Gerry's appointment also represents another important step in our corporate development roadmap," continued Bordes, "which includes integrating and optimizing our global teams, technology, products and brands in preparation for organic and acquisitive growth in 2025."

Garcia commented: "I am excited to step into this role at such a pivotal stage in the company's growth and development, particularly after its two major transformative acquisitions and the formation of key strategic partnerships. I see the addition of the DSL Digital team and their Copycraft AI technology having a multiplier effect on our growth trajectory and market expansion-especially in combination with our recently acquiredBeOp, with its technology now powering our global AudienceCloud infrastructure for advertising on the open web."