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The Coca-Cola Company (KO): Among the Best S&P 500 Dividend Stocks to Buy Now

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We recently compiled a list of the 15 Best S&P 500 Dividend Stocks to Buy Now. In this article, we are going to take a look at where The Coca-Cola Company (NYSE:KO) stands against the other stocks.

Stock market investors have enjoyed strong annual returns over the past two years, but analysts caution that 2025 may not deliver a repeat performance. In 2024, the broader market posted a 23% gain, following a 24% increase in 2023. When factoring in dividends, total returns for those years reached 25% and 26%, respectively. However, such sustained high returns are uncommon. According to Scott Wren, senior global market strategist at the Wells Fargo Investment Institute, US stocks have only recorded three consecutive years of 20%-plus total returns once since 1928, during the late 1990s.

Analysts do not expect the market’s strong run to persist this year. A report from Morgan Stanley points out that while the third year of a bull market tends to deliver only modest returns on average, it is usually not negative.

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The report mentioned that one possible scenario for 2025 is that earnings-per-share growth outpaces market gains, leading to a decline in overall price-to-earnings valuations. Factors such as prolonged high interest rates and geopolitical uncertainties could contribute to a lackluster year, causing some of the recent optimism to fade. However, if this happens, the market could regain momentum in 2026, making 2025 more of a temporary pause rather than a deeper downturn.

Dividends are a key component of the investment market, with nearly 80% of companies in the broader market distributing payments to shareholders. However, maintaining steady dividend increases is a difficult achievement. Only about 13% of companies in the index qualify for the Dividend Aristocrats Index, which includes corporations that have raised their dividends for at least 25 consecutive years. Investors are often drawn to dividend growth stocks, as they have demonstrated strong long-term performance, especially during times of elevated interest rates.

According to data from Abrdn, it was noted that between December 2002 and December 2022, companies that either increased or initiated dividends achieved a compounded return of 10.68%. In contrast, firms that reduced or discontinued their dividends saw a significantly lower return of 2.70%. In addition, it was highlighted that companies not paying dividends also lagged behind dividend growers, generating a return of 9.25% over the same timeframe.