Is Cloudera a Buy?

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Cloud computing -- the use of software and other services hosted off-site at a data center and accessed via the internet -- has been one of the best-performing businesses in the past few years. As the cloud industry has boomed, merger deals and other consolidation have also been on the rise.

Enter Cloudera (NYSE: CLDR) and Hortonworks (NASDAQ: HDP), two cloud-based big-data management and analytics companies that recently announced a merger of equals. Some Wall Street analysts were upbeat regarding the deal, but investors who like software stocks should be aware of some glaringly optimistic assumptions before buying in.

Why the story is compelling

Cloudera developed a commercial open-source version of Hadoop -- a system for efficiently storing and making sense of big data. The data a big business generates can be diverse, from website logs to connected-equipment feeds, and Cloudera helps companies warehouse and analyze that otherwise messy-looking information.

Hortonworks plays in the same sandbox, offering big-data management and services to make life easier for enterprises sitting on loads of information. In combination, the top teams at both companies are optimistic that their new leading data platform will be better able to handle customer needs. They also think that working together will help them accelerate the development of new services. That could be necessary considering that the competition includes monster tech names like Alphabet's Google, Microsoft, and Amazon, all of which have extensive lists of services with which to woo clients.

Cloudera and Hortonworks aren't just under pressure from huge rivals. The cloud boom has spawned lots of other companies growing just as fast, and the smaller upstarts are starting to bump into each other as well. Companies like Atlassian and the always aggressively expanding Salesforce are finding the industry is getting crowded, and mergers, acquisitions, and partnerships are becoming increasingly more common.

Cloudera consolidating with its peer Hortonworks just makes sense, then, allowing the two to work in a way that is mutually beneficial rather than vying with each other.

An artist's depiction of big data and the cloud. It includes a globe, the word data, and charts and graphs.
An artist's depiction of big data and the cloud. It includes a globe, the word data, and charts and graphs.

Image source: Getty Images.

Why the numbers aren't as compelling

Cloudera and Hortonworks in their current state will be generating about $720 million in annual revenue. Since both operate at a loss, investors will be happy to hear that the management teams see $125 million in annual synergies, which is jargon for cost-cutting. In calendar year 2020, positive free cash flow of $150 million is the expected profitability figure. That's a big difference from the current numbers.