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Is Clifford Modern Living Holdings Limited's (HKG:3686) 22% ROE Better Than Average?

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While some investors are already well versed in financial metrics (hat tip), this article is for those who would like to learn about Return On Equity (ROE) and why it is important. To keep the lesson grounded in practicality, we'll use ROE to better understand Clifford Modern Living Holdings Limited (HKG:3686).

Our data shows Clifford Modern Living Holdings has a return on equity of 22% for the last year. Another way to think of that is that for every HK$1 worth of equity in the company, it was able to earn HK$0.22.

See our latest analysis for Clifford Modern Living Holdings

How Do You Calculate Return On Equity?

The formula for return on equity is:

Return on Equity = Net Profit ÷ Shareholders' Equity

Or for Clifford Modern Living Holdings:

22% = CN¥76m ÷ CN¥346m (Based on the trailing twelve months to June 2019.)

Most readers would understand what net profit is, but it’s worth explaining the concept of shareholders’ equity. It is all the money paid into the company from shareholders, plus any earnings retained. You can calculate shareholders' equity by subtracting the company's total liabilities from its total assets.

What Does ROE Mean?

ROE looks at the amount a company earns relative to the money it has kept within the business. The 'return' is the amount earned after tax over the last twelve months. The higher the ROE, the more profit the company is making. So, all else equal, investors should like a high ROE. Clearly, then, one can use ROE to compare different companies.

Does Clifford Modern Living Holdings Have A Good ROE?

Arguably the easiest way to assess company's ROE is to compare it with the average in its industry. Importantly, this is far from a perfect measure, because companies differ significantly within the same industry classification. As you can see in the graphic below, Clifford Modern Living Holdings has a higher ROE than the average (8.0%) in the Industrials industry.

SEHK:3686 Past Revenue and Net Income, September 4th 2019
SEHK:3686 Past Revenue and Net Income, September 4th 2019

That is a good sign. We think a high ROE, alone, is usually enough to justify further research into a company. One data point to check is if insiders have bought shares recently.

How Does Debt Impact Return On Equity?

Most companies need money -- from somewhere -- to grow their profits. The cash for investment can come from prior year profits (retained earnings), issuing new shares, or borrowing. In the case of the first and second options, the ROE will reflect this use of cash, for growth. In the latter case, the debt used for growth will improve returns, but won't affect the total equity. In this manner the use of debt will boost ROE, even though the core economics of the business stay the same.