CWENCH Hydration™, seen on shelves at Healthy Planet above, is now available at Healthy Planet and Farm Boy. Both retailers have a large presence in Ontario.
The availability of CWENCH Hydration™ in Healthy Planet and Farm Boy, both of which are leading retailers in Ontario, will further enhance visibility and availability of the product as its market share continues to increase.
TORONTO, March 27, 2025--(BUSINESS WIRE)--Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the "Company" or "Cizzle Brands"), is pleased to announce that each of Healthy Planet and Farm Boy are now carrying CWENCH Hydration™ in their stores across Ontario. CWENCH Hydration™ is Cizzle Brands’ flagship product, which is currently available in over 1,800 points of distribution across North America.
Healthy Planet is a 38-store chain operating across the province of Ontario. It carries a wide range of vitamins, herbs, supplements, grocery, and hygiene products, and offers its customers access to holistic nutritionists and naturopathic doctors to assist with purchasing decisions. Healthy Planet is carrying all five CWENCH Hydration™ Ready-to-Drink ("RTD") beverage flavours, as well as the 10-count and 315-gram formats of the Hydration Mix powder, and all four varieties of CWENCH protein blend. In addition to availability in all 38 of Healthy Planet’s stores, the full lineup of CWENCH products is also sold through Healthy Planet’s online store. CWENCH Hydration™’s RTD, which is made in Canada, is also being featured in Healthy Planet’s main flyer (for March 6 through April 2) under its Proudly Canadian Sale, with an additional front-page feature on Healthy Planet’s Sports Nutrition flyer (for March 13 through April 2).
Part of the Empire Company family of grocery stores, which includes Sobey’s and FreshCo, Farm Boy is a "Fresh Market" chain of 51 stores across the province of Ontario. To start, 21 Farm Boy stores are carrying CWENCH Hydration™ RTD in the Blue Raspberry, Cherry Lime, and Rainbow Swirl varieties.
Both the Healthy Planet and Farm Boy chains have a significant presence in key Ontario markets that include the Greater Toronto Area, London, Kitchener/Waterloo/Cambridge, and Ottawa. These store locations are expected to help CWENCH Hydration™ gain further market penetration in leading Canadian population centres.
Cizzle Brands’ Founder, Chairman, and Chief Executive Officer John Celenza commented, "We hand-picked both Healthy Planet and Farm Boy as some of the newest retailers to be carrying CWENCH Hydration™ in Ontario, as they have a proven reputation throughout the province as leaders in their respective categories, particularly with respect to health-focused hydration products such as CWENCH. We are grateful for the enthusiasm towards CWENCH Hydration™ that both chains have displayed, as this support is key for sustaining momentum and driving sales growth. Our team looks forward to continuing to work with Healthy Planet and Farm Boy, as we continue commercializing CWENCH Hydration™ as a leading sports hydration brand that is only continuing to grow."
Healthy Planet Director of Purchasing Imran Shaikh commented, "We are excited to be adding CWENCH Hydration™ to our product selection, as with a solid range of electrolytes, no sugar, and all-natural ingredients, we believe that it aligns well with what health-oriented consumers are looking for when it comes to hydration options. The Cizzle Brands team has proven to be helpful and engaging every step of the way, and we look forward to working together in bringing CWENCH Hydration™ to our customer base."
About Cizzle Brands Corporation
Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 1,800 stores in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.
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On behalf of the Board of Directors of the Company,
CIZZLE BRANDS CORPORATION
"John Celenza"
John Celenza, Founder, Chairman, and Chief Executive Officer
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