Chinese telecoms giant Huawei deepens push into enterprise market with new products as US trade sanctions continue to bite

Chinese telecommunications giant Huawei Technologies Co on Wednesday unveiled a new range of commercial office products that deepens its push into the enterprise market, as the company continues to diversify its business under the weight of US trade sanctions.

Targeted at both government and corporate clients, the new products - including laptop and desktop computers, printers and displays - come with Huawei's own cloud storage and data protection services, according to the Shenzhen-based company.

The office product launch online also served notice to the public that Huawei's consumer business group, led by its once-lucrative smartphone operations, has been rebranded as the device business group.

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"The rebranding marks Huawei's expansion into the commercial [office] market," Richard Yu Chengdong, the long-standing chief executive of Huawei's consumer business group, said during the launch.

Huawei Technologies Co introduced a new range of commercial office products for China's vast enterprise market on April 20, 2022. Photo: Weibo alt=Huawei Technologies Co introduced a new range of commercial office products for China's vast enterprise market on April 20, 2022. Photo: Weibo>

Yu, who also heads Huawei's cloud services, artificial intelligence and intelligent vehicle solutions operations, said the device business group will focus on the education, healthcare, manufacturing, transport, financial services and energy industries.

The rebranding of Yu's business group reflects Huawei's firm commitment to reposition itself as a major solutions provider for enterprises and governments.

One of the privately-held company's enterprise services segments, Huawei Cloud, already posted 20.1 billion yuan (US$3.1 billion) in revenue last year, up 30 per cent from 2020. Huawei Cloud had an 18 per cent share of mainland China's cloud infrastructure services market last year, according to research firm Canalys, to rank behind the industry leading cloud unit of Alibaba Group Holding, owner of the South China Morning Post.

Huawei's enterprise market expansion comes after its recent move to issue 3 billion yuan of short-term debt, a month after selling 3 billion yuan in China's interbank market. The proceeds will support business development and "implementation of critical strategies", according to the company.