China's Premier Li touts free trade, says no hard landing for economy

* China supports free trade, globalisation - Premier Li

* Li says does not want a trade war with US, urges dialogue

* Meeting 6.5 pct economic growth target in 2017 won't be easy-Li

* Economy faces risks, but China has sufficient policy tools - Li

By Kevin Yao and Ryan Woo

BEIJING, March 15 (Reuters) - China's Premier Li Keqiang reassured investors on Wednesday that the world's second-largest economy is strong and not at risk of a hard landing, while stressing Beijing's support for globalisation and free trade at a time of rising protectionism.

Li also reiterated that China does not want a trade war with the United States, and urged talks with Washington to find common ground.

"We do not want to see any trade war breaking out between the two countries. That would not make our trade fairer," Li said at his annual news conference at the end of the annual meeting of China's parliament.

"Our hope on the Chinese side is that no matter what bumps this relationship hits, we hope it will continue to move forward in a positive direction," he said.

U.S. President Donald Trump has attacked China on issues ranging from trade to the South China Sea and what he perceives as China's lack of interest in reining in nuclear-armed North Korea.

During the election campaign, Trump had threatened to label China a currency manipulator and impose hefty tariffs on imports of Chinese goods.

But officials in China, the world's largest exporter and with a large trade surplus with the U.S., have generally struck a conciliatory tone, urging any disputes to be handled through discussions.

"I believe whatever differences we may have we can all sit down and talk to each other and work together to find solutions," Li said.

Foreign firms have complained in recent years about a worsening business environment in China, claiming government policies favor local firms, though Li said China will quicken the pace that it opens its economy to foreign investors.

NO HARD LANDING

Li, at his one news conference of the year, acknowledged that there are internal and external risks to China's economy, but added that talk of a sharp slowdown should stop.

"Almost every year I have heard a prediction of the Chinese economy having a hard landing," Li said at the highly staged event, where journalists are pre-selected to ask questions.

"But I believe that our economic performance in the past several years ... should suffice to put a full stop to such prophesies of a hard landing."

While many analysts doubt the strength and consistency of Chinese official data, even some veteran China sceptics agree that economic activity did pick up last year, buoyed by heavy government stimulus in the form of record bank lending and billions in government infrastructure spending, as well as a speculative housing boom.