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China's miHoYo, creator of hit game Genshin Impact, picks Singapore as base of metaverse unit, plans 'hundreds of jobs'

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The Southeast Asia base of HoYoverse, a new unit that miHoYo announced in February this year, will serve as a major hub for "global distribution and operations" that will work closely with the company's other offices in providing "technical support for game development", the Shanghai-based video gaming firm said in a statement on Monday.

That represents miHoYo's fifth overseas outpost after establishing offices in Tokyo, Seoul, Los Angeles and Montreal.

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"Our team in Singapore will play a crucial role in broadening our global development and service network," HoYoverse co-founder Liu Wei said in the statement. He is also one of the three co-founders of miHoYo.

Shanghai-based miHoYo is credited with the biggest ever global launch of a Chinese video game, when it released Genshin Impact on four different platforms - Apple's iOS, Google's Android, Microsoft's Windows and Sony's PlayStation 4 - in September 2020. Photo: SCMP alt=Shanghai-based miHoYo is credited with the biggest ever global launch of a Chinese video game, when it released Genshin Impact on four different platforms - Apple's iOS, Google's Android, Microsoft's Windows and Sony's PlayStation 4 - in September 2020. Photo: SCMP>

HoYoverse is currently hiring employees for 51 new positions in Singapore, including 20 related to programming and technology, and nine for operations, according to the miHoYo subsidiary's career web page.

"We're eager for more creative minds from diverse backgrounds to join us in building the future," Liu said.

The metaverse refers to an immersive virtual world, where digital representations of people can interact with each other like they do in real life. Virtual reality (VR) and augmented reality (AR) technologies are regarded as fundamental to the development of the metaverse, which is also considered as the next iteration of the internet.

Genshin Impact, created by Chinese developer miHoYo, remains one of the world's most profitable video game titles. Photo: Shutterstock alt=Genshin Impact, created by Chinese developer miHoYo, remains one of the world's most profitable video game titles. Photo: Shutterstock>

The latest initiative by miHoYo shows that interest in metaverse-related developments remains strong among China's hi-tech companies, while building a new outpost in Singapore follows a trend among these firms to expand operations in that highly developed Southeast Asian city.