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China tech firms like Alibaba and Lenovo are rallying on DeepSeek hype and AI’s ‘once every several decades’ opportunity
Alibaba’s Hong Kong–traded shares are up 70%, thanks primarily to AI excitement. · Fortune · Hector Retamal—AFP/Getty Images

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The DeepSeek revolution is rippling through China’s tech sector, as hundreds of companies adopt the buzzy AI model in their own products.

The AI—open-source, powerful, and relatively cheap—upended pessimistic narratives about China’s tech sector. Combined with a belief that Beijing is ready to support the private sector, exemplified by a meeting between Xi Jinping and leading tech executives on Monday, investors now think that China’s ready for a new tech rally.

The Hang Seng Tech Index, which tracks technology companies listed in the Chinese city of Hong Kong, is up 34% since the beginning of the year. By comparison, the Nasdaq-100 is up only 5.2% over the same period.

China’s private sector has embraced DeepSeek, integrating the model into their products and services. Even China’s government officials are buying the hype: The Communist Party chief in Zhengzhou, the capital of Henan province, called on city officials to “deeply study and master the use of AI models such as DeepSeek” and use AI to support decision-making, according to the South China Morning Post.

China’s tech earnings this week now give an early glimpse into how its tech CEOs are thinking about DeepSeek.

Baidu: An early mover suddenly under threat

Baidu, which operates China’s leading search engine, reported 34.1 billion yuan ($4.7 billion) in revenue for the final quarter of 2024, a 2% drop from the year before. Still, the company’s cloud revenue jumped by 26% over the same period, showing strength in generative AI even as its other businesses, like advertising, struggle in China’s relatively weak economy.

The Chinese tech company was one of the country’s first movers on generative AI, releasing its own LLM-powered chatbot, ERNIE Bot, in 2023, just a few months after OpenAI’s ChatGPT. But years later, Baidu now faces challengers.

Last week, Baidu made several surprise moves, including pledging to release a new version of its ERNIE model later this year, making ERNIE Bot free for users, and promising to make its AI models open-source.

“One thing we learned from DeepSeek is that open-sourcing the best models can greatly help adoption,” Baidu CEO Robin Li told analysts on Tuesday. “When the model is open-source, people naturally want to try it out of curiosity.”

That makes Baidu one of the first big AI developers to pivot to an open-source approach in the wake of DeepSeek. Up to now, most leading AI developers, including OpenAI, have invested in a proprietary model. But DeepSeek’s open-source success is forcing people to rethink that approach. “We have been on the wrong side of history here,” OpenAI CEO Sam Altman wrote on Reddit earlier this year.