China Will Keep Trying to Spur Consumption Without Big Stimulus

China Will Keep Trying to Spur Consumption Without Big Stimulus · Bloomberg

(Bloomberg) -- China’s top leaders have signaled stronger stimulus to help fill a hole in consumer demand. That doesn’t mean Beijing will roll out a “bazooka” package just yet, or abandon its factory focus.

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Senior officials last week endorsed their strongest pro-growth stance in a decade, indicating bigger government spending and more interest rate cuts. Boosting consumption was elevated to the top priority for only the second time in a decade, even before data released Monday showed retail spending unexpectedly slowing.

Economists and foreign governments have long wanted officials to rebalance China’s two-track economy, where exploding exports have put Beijing on course for a record trade surplus as domestic demand languishes. But the recent steps hinted at will likely fall short of the kind of radical action analysts believe is required to stem a deflationary spiral and rescue the property market.

Alarmingly low bond rates indicate the gauntlet facing policymakers in reviving the confidence that’s foundational for spending. While officials vowed to sharply raise funding for a program subsidizing big-ticket consumer items Monday, so far that push has had limited effect as consumers keep saving under a gloomy job market.

The ruling Communist Party faces a “long, long battle” to reflate the economy, said Robin Xing, chief China economist at Morgan Stanley, adding that 2025 will “be the year of trying.”

“They will try a lot of things — see it’s not enough and keep trying,” Xing told Bloomberg Television. “Maybe by 2026 finally they will find the right dose of policies — a combination of consumption-centric stimulus plus social safety net reform.”

The drive for domestic demand still doesn’t represent a fundamental pivot from President Xi Jinping’s grand strategy for high-tech manufacturing to propel the world’s No. 2 economy. Boosting Chinese consumers will shield the prized factory sector if a trade war with Donald Trump cuts China’s access to international markets.

Beijing’s next stimulus moves could come as soon as this week. The Federal Reserve is expected to cut rates Wednesday, creating easing room for China’s central bank.

Modest Approach

Beijing will only reveal its specific economic roadmap for 2025 at an annual legislative meeting in March, which sets the annual growth goal and fiscal deficit. That means any expansion in government spending likely won’t come in the next few months.