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Introducing the limited-edition Cheez-It® Snap'd® Back Bag–where crunchy chips get the reality TV treatment, inspired by Parks' iconic snap backs and packed with crispy comebacks
CHICAGO, May 20, 2025 /PRNewswire/ -- Prepare to dial up your snack and style game with a partnership that's serving looks and flavor. Cheez-It® Snap'd®—the chip baked with 100% real cheese and known for its crispy bite–is teaming up with reality TV icon and queen of snap backs, Phaedra Parks, to unveil the Cheez-It Snap'd Back Bag. Designed for fans who live for drama and demand a snack that matches their energy, this limited-edition snack-inspired accessory is made to dial up the drama and satisfy cravings, on screen and off.
"In my world, a snap back is more than a comeback—it's a lifestyle," said Parks. "Teaming up with Cheez-It Snap'd to create this over-the-top bag? It's giving drama, it's giving delicious, it's giving diva. Whether you're snacking or stepping out, remember: a cheeky accessory and a crispy chip go hand-in-hand like a queen and her crown!"
Drawing inspiration from Parks' most unforgettable one-liners, this first-of-its-kind Snap'd Back Bag is made with 100% real shade and styled with reality TV flair. A playful twist on the classic Cheez-It Snap'd bag, this statement-making roll-top bag features a secure snap closure—perfect for keeping your drama (and snacks) in check. Decked out in signature Cheez-It red and gold and stamped with one of Parks' iconic quotes, this accessory is designed to pair perfectly with your favorite bag of baked, not fried, Cheez-It Snap'd chips. This eye-catching piece proves that being extra isn't just accepted—it's celebrated. Because darling, even your snack deserves a little sparkle.
"Cheez-It Snap'd brings the irresistible taste of Cheez-It in a satisfying chip form, making it the perfect snack for reality TV lovers who live for the drama," said Cara Tragseiler, Senior Brand Director for Cheez-It. "Phaedra's signature style and unapologetic wit bring the Snap'd Back Bag to life—it's the ultimate accessory for fans who love to snack and stand out."
Just in time for Parks' highly anticipated return to reality TV, the Cheez-It Snap'd Back Bag will debut on May 25 at 9 p.m. ET, exclusively at CheezIt.com for $16 with free shipping. Available while supplies last, this limited-edition bag ensures your snacking game is as sharp and snap-worthy as your personality—because nothing bites back quite like a Cheez-It Snap'd.