In This Article:
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Olive Young's KCON Booth, the largest ever, showcases about 70 K-Beauty brands and 210 products
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K-Beauty fans from all over the U.S. flocked to the Olive Young booth…. enjoying K-Beauty to the fullest by trying out testers and taking selfies
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"Discover the latest K-Beauty trends on the online mall 'Olive Young Global', with worldwide shipping"
LOS ANGELES, July 30, 2024 /PRNewswire/ -- CJ Olive Young (hereafter referred to as Olive Young) announced on the 30th that their booth at 'KCON LA 2024', in which they participated on an unprecedented scale, was a major success thanks to the enthusiasm from global K-Beauty fans.
KCON LA 2024, the world's largest K-POP Fan & Artist Festival hosted by CJ ENM, was held from the 26th for three days at the Los Angeles Convention Center, Crypto.Com Arena, and Gilbert Lindsay Plaza in Los Angeles. With the popularity of K-content such as music, drama, and variety shows expanding into beauty, fashion, and other lifestyle areas, Olive Young has been participating in the event annually since 2016 as a key representative of K-Beauty.
This year's Olive Young booth was set up on an unprecedented scale of approximately 360m². It was designed under the concept of 'K-Beauty Street,' featuring stores of the global online mall 'Olive Young Global', skincare brand 'BRINGGREEN', and makeup brand 'colorgram'.
The 'Olive Young Express' took up one entire side of the booth, replicating the Olive Young Global, which delivers the latest K-Beauty trends to consumers the fastest. It showcased various K-Beauty products, including the top 100 global popular items and bestsellers by category.
The 'Olive Young Global' is an online store that sells K-Beauty products to 150 countries worldwide, offering around 10,000 items. It introduces the latest K-Beauty trends and new products through the monthly 'Olive Young Beauty Box', which is sold at special prices with products from various brands.
Visitors got to enjoy experiencing various K-Beauty brands such as 'SKIN1004', 'JUNG SAEM MOOL', 'Anua', and 'Dr. G', while taking photos at the Olive Young booth. Shivani and Dee from LA said "We've been very much interested in K-pop and K-Beauty, so we were already familiar with Olive Young," while adding, "We found it rewarding to try out products we had only seen on social media."
Experience zones were also set up for popular Gen Z brands like the color cosmetics brand colorgram and the vegan skincare brand BRINGGREEN. Colorgram, under the theme 'The Strange Candy Shop', showcased products like the 'Fruity Glass Tint' and 'Tintin Dory Lip Jam Collection', as well as the highlighter product 'Milk Bling Heartlighter'.