Charlotte's Web Reports 2023 Fourth Quarter and Year-End Financial Results

In This Article:

Transforming the consumer journey through eCommerce platform optimizations, brand consolidation, and price recalibrations;
While reducing expenses and maintaining gross margins

LOUISVILLE, Colo., March 21, 2024 /CNW/ - (TSX: CWEB) (OTCQX: CWBHF), Charlotte's Web Holdings, Inc. ("Charlotte's Web" or the "Company"), the market leader in full spectrum hemp extract wellness products, today reported financial results for fourth quarter and year-ended December 31, 2023.

Charlotte's Web Holdings, Inc. a Certified B Corporation headquartered in Louisville, Colorado, is the market leader in innovative hemp extract wellness products. Charlotte’s Web whole-plant CBD extracts come in full-spectrum and broad-spectrum CBD certified NSF for Sport®. Charlotte's Web is the official CBD of Major League Baseball©, Angel City Football Club and the Premier Lacrosse League. (CNW Group/Charlotte's Web Holdings, Inc.)
Charlotte's Web Holdings, Inc. a Certified B Corporation headquartered in Louisville, Colorado, is the market leader in innovative hemp extract wellness products. Charlotte’s Web whole-plant CBD extracts come in full-spectrum and broad-spectrum CBD certified NSF for Sport®. Charlotte's Web is the official CBD of Major League Baseball©, Angel City Football Club and the Premier Lacrosse League. (CNW Group/Charlotte's Web Holdings, Inc.)

"Since I joined the company last September, we have been executing a company-wide turnaround initiative we call True North," said Bill Morachnick, the CEO of Charlotte's Web. "True North's objective is to enhance the overall consumer journey and drive sustainable growth. It combines an operational and data-driven emphasis with the integration of marketing, sales, innovation, technology, and education, all centered around our consumer and valued retail partners."

True North Pillars 

True North represents a comprehensive turnaround initiative fueled by four strategic pillars with a clear destination for long-term growth. Going forward, the company will continue updating the shareholders on the progress of these initiatives.

  1. Transform the Consumer Experience End-to-end – Steady progress has been underway on the migration of the Company's eCommerce platform, focused on enhancing the consumer journey. This migration is designed to increase consumer traffic, engagement, acquisition, loyalty, and subscriptions. This includes the integration of a new state-of-the-art Customer Relationship Management (CRM) platform enabling tailored content for specific demographic and psychographic profiles, including educational and lifestyle content that is designed to resonate deeply within consumer segments. 

  2. Be the Most Trusted and Valued Partner Among Our Retailers and Distributors – Strong distribution and retail relationships are a foundation of Charlotte's Web's market share leadership. To further support these critical relationships, Charlotte's Web is developing new innovations and marketing integrations tailored to the unique needs of the largest retailers. These efforts intend to enable new opportunities for retail expansion with new wellness products and formats. This is exemplified by the recent launch of the Charlotte's Web "Stay Asleep" CBN gummy. This dietary supplement features the minor cannabinoid Cannabinol (CBN).

  3. Reinforce and Amplify CW's Influential Voice – This year, Charlotte's Web launched Connected TV (CTV) commercials targeting consumer segments across the country on top broadcast and cable streaming platforms, including NBC, ESPN, TBS and many more. Charlotte's Web commercials have been driving increased website traffic and sales, for an attractive return on CTV advertising spend. 

  4. Continue to Identify Cost and Operating Efficiencies – Prudent financial oversight with stringent expense management and optimized cost structures to ensure expenditures align with strategic objectives, thereby enhancing operational efficiency and cash flow.