How Changing 1% of Your Financial Life Can Make You Happier

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In 1957, the typical new American house was 983 square feet. The average household income -- in current dollars -- was about $35,000. And 53% of Americans declared themselves "very happy"; only 3% described themselves as "not very happy."

Sixty years have passed, and our lot has improved enormously. Income is up 75%. The average new house is two to three times bigger. Fewer people are in poverty. Fewer people are victims of violent crime. More youths are attending -- and graduating from -- college.

Pile of black and white photos
Pile of black and white photos

Image source: Getty Images

But here's the thing: Today, only one-third of Americans qualify themselves as happy. And if you think subjective questionnaires are unreliable, consider these objective facts:

  • The suicide rate is higher now than at any point in the last 50 years, and has increased 33% since 1999 alone.

  • Since 2000, the drug-overdose death rate has jumped over 250%.

What's happening here?

There's no silver bullet -- but a 1% factor looms large

In the 1920s, Vilfredo Pareto, an Italian economist, noted that 20% of the Italian population owned 80% of the land. He noticed the principle in other places -- 80% of his peas, for example, came from 20% of his pea pods. Simply put: A few inputs often account for the most output.

But people usually stop at 80/20. They need to take it a step further. The Pareto Principle is fractal: It continues to break down using the same rules.

  • 4% (20% of 20%) of inputs account for 64% (80% of 80%) of outputs.

  • And going a step further, less than 1% of inputs account for more than half of outputs.

Think of the leverage: If you can figure out what that crucial 1% is -- a daunting task to say the least -- you can get half of what you want.

The pareto principle illustrated on a napkin
The pareto principle illustrated on a napkin

Image source: Getty Images

When it comes to our growing dissatisfaction in America, hedonic adaptation doesn't explain it all. But I believe it represents the small factor that explains at least half of what's going on. I also believe it could end up being our saving grace.

What, exactly, is hedonic adaptation?

Hedonic adaptation is really just another way of saying: "Once you get used to the thing that made you happy, it no longer makes you happy." The most famous example of this has to do with unexpected success.

A study in the late 1970s followed recent lottery winners and measured their happiness over the course of the year. While there was an initial bump following the win, the enjoyment of everyday activities one year later was rated at a 3.33 on a 5.0-point scale.

Another group was followed at the same time: newly para- or quadriplegic victims of accidents. One year later, enjoyment of their daily activities clocked in at 3.48 -- higher than that of the lottery winners.