CEO Periodic Update for 2024 and Review on the Market of the Growing FemTech industry

In This Article:

VANCOUVER, British Columbia - (NewMediaWire) - July 10, 2024 - BYND Cannasoft Enterprises Inc. (Nasdaq: BCAN) ("BYND" or the "Company"), an integrated software company, provided its CEO's periodic update for the year 2024.

With the Company's entry into the last stretch before the expected start of sales of the EZ-G device, it has worked over the past year to consolidate its strategic activity in the field of female wellness, particularly in the FemTech field.

The global FemTech market size is valued at USD 45.75 billion in 2022. It is estimated to reach USD 139.51 billion by 2031, growing at a CAGR of 13.12% during the forecast period (2023 - 2031). Indirectly, women significantly impact the expansion of the healthcare industry. Women constitute fifty percent of healthcare consumers worldwide. Approximately ninety percent of women are the primary healthcare decision-makers in their homes. Additionally, women are 75% more likely than males to utilize digital healthcare tools. 80% of healthcare providers are female, with the preponderance being nurses. Women's participation in various sectors promoting healthcare can impact the adoption of FemTech solutions. *

With such an exponentially evolving field in mind, we are constantly working to bring the Company's flagship product to market in the coming months as well as develop additional products based on the Company's patented technology - the smart release technology system.

As part of the change and deepening its strategy in the field, the Company is planning changes during 2024, include changes in the corporate field as well as in the field of visibility and branding.

At the same time, the Company intends to showcase its technology and products in a number tradeshows in the US in the field of women's wellness and technology.

Innovative Product Line-Up

BYND strives to redefine skincare with its smart cosmetic face device, utilizing smart release technology alongside interchangeable serum capsules. This innovation allows users to seamlessly transition between treatments, catering to a variety of skin needs. The integration of LED light therapy and gentle vibrations ensures optimal serum absorption, making every skincare routine a smart and personalized experience.

In the hair wellness arena, BYND's proprietary technology has given rise to an innovative hair growth brush, designed to optimize hair treatment. By combining LED light therapy, gentle vibrations, and essential nutrient capsules, this brush aims to foster an ideal environment for hair growth, ensuring comprehensive care for every hair follicle.