Century Casinos Inc. ( CNTY) Partners With Circa Sports Throwing Down The Gaunlet In US Sports Gaming Market
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Century Casinos Inc. ( CNTY) Partners With Circa Sports Throwing Down The Gaunlet In US Sports Gaming Market

 

Summary

Partnership with Circa improves long term growth profile.

All casinos now reopened.

Stock is attractively priced relative to industry group comps.

century casino june 2020
century casino june 2020

Data by YCharts

 

Looking to rebound from a $45.9 million first-quarter loss delivered by the coronavirus pandemic, Century Casinos (NASDAQ:CNTY) reopened five gaming properties in Canada as of June 13, following casino openings in Missouri and West Virginia, while plans to reopen two casinos in Colorado came to fruiation June 15.

Headquartered in Colorado Springs, Colo., Century Casinos (CNTY) has pleased most shareholders, returning 32 percent on investment over the last three years, though earnings per share have disappointed analysts and shareholders would like to see CEO salary more in line with the median.

In April, Century partnered with Las Vegas-based Circa Sports to bring internet sports gambling to Colorado. The 15-year agreement with Circa creates a strategic opportunity for added revenue as online sports betting is projected to surge to $20 billion by 2024. Terms of the deal include a market access fee, share of net gaming revenue and minimum revenue guarantee payable to Century each year.

Circa Sports ( privately held) Chief Executive Officer Derek Stevens said his team “simply hit it off” with Century’s management team, and he felt the companies were a good fit for each other.

Stevens, who owns Golden Gate and The D casino-hotels in Las Vegas and is developing the Circa hotel, sees Colorado as an ideal place to expand his sports betting footprint outside of Nevada. Colorado voters in November approved legislation for sports wagering to start May 1.

“The market question is still to be determined as there are a wide range of projections for Colorado, but we think Circa Sports will assume a solid position within the Colorado market,” Stevens said.

Century and Circa submitted applications with the state of Colorado to obtain necessary licenses before May 1. The Circa Sports TM Mobile sports betting app, which launched in May, will operate in association with one of Colorado’s master licenses for sports wagering held by Century Casinos subsidiaries.

Circa is certainly interested in partnering with other gaming properties throughout the United States, depending upon a favorable regulatory environment, Stevens said.

Competitive strategy

With its tagline, “Where the Pros Play,” Circa intends to find a unique niche in Colorado, even as it competes with betting platforms such as DraftKings (DKNG) and FanDuel, which currently operate in several states that offer legalized online sports wagering.