Healthy energy drink backed by clinical science launches naturally-flavored Sparkling Watermelon and Sparkling Grape Rush
BOCA RATON, FL / ACCESSWIRE / December 14, 2015 / Celsius Holdings, Inc., (CELH) the creator and marketer of Celsius(R), a healthy energy drink backed by clinical science, is pleased to introduce two new flavors to the Celsius RTD collection: Sparkling Watermelon and Sparkling Grape Rush. Backed by multiple published university studies, drinking Celsius before exercise has been proven to help burn up to 93% more body fat, burn 100 calories and more per serving and provide healthy clean energy.
Driven by increased demand for sparkling beverage options, these new flavors were developed with the consumer in mind. Grape is the most dominant flavor globally, and Sparkling Grape Rush is a twist on the classic flavor, featuring a refreshing, crisp taste in addition to the drink's functional attributes. Sparkling Watermelon is poised to emerge as an all-season favorite, offering a splash of summer, whatever the season.
"At Celsius, we are committed to providing our consumers with great tasting, healthy energy drink choices, and with over a year of R&D invested into these new products to ensure their authentic flavor and function, we are so pleased to add Sparkling Watermelon and Sparkling Grape Rush to our ever-expanding portfolio," stated Gerry David, CEO of Celsius Holdings, Inc. "In recent months, the beverage category has reflected an increased consumer interest in sparkling drinks, and Celsius retailers have even reported specific requests for a watermelon flavor. We take customer feedback very seriously, and are proud to answer this demand and expand flavor choices in the healthy energy category."
The announcement of these two new flavors comes on the heels of Nielsen's recent growth report, featuring nearly 11% growth in the Energy Category during the 4-wk period ending 11/28/15. Based on this trend, coupled with consumer demand for sparkling beverages packed with flavor and functionality, Celsius expects that Sparkling Watermelon and Sparkling Grape Rush will quickly become top sellers.
Like all Celsius varieties, the new Celsius flavors contain no sugar, no high-fructose corn syrup, no aspartame, no preservatives, no artificial flavors or colors, no gluten, and are vegan and low in sodium.
The Sparkling Watermelon and Sparkling Grape Rush naturally-flavored healthy energy drinks will be available in single can and four-pack formats beginning in February 2016. Celsius is available nationwide at retailers across all channels, including supermarkets, convenience stores, nutritional stores, mass merchants, health clubs, spas, gyms, specialty stores, the military and eCommerce websites.