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Did you know there are some financial metrics that can provide clues of a potential multi-bagger? One common approach is to try and find a company with returns on capital employed (ROCE) that are increasing, in conjunction with a growing amount of capital employed. Basically this means that a company has profitable initiatives that it can continue to reinvest in, which is a trait of a compounding machine. So when we looked at Celsius Holdings (NASDAQ:CELH) and its trend of ROCE, we really liked what we saw.
Return On Capital Employed (ROCE): What is it?
Just to clarify if you're unsure, ROCE is a metric for evaluating how much pre-tax income (in percentage terms) a company earns on the capital invested in its business. The formula for this calculation on Celsius Holdings is:
Return on Capital Employed = Earnings Before Interest and Tax (EBIT) ÷ (Total Assets - Current Liabilities)
0.063 = US$6.3m ÷ (US$128m - US$29m) (Based on the trailing twelve months to September 2020).
So, Celsius Holdings has an ROCE of 6.3%. Ultimately, that's a low return and it under-performs the Beverage industry average of 13%.
View our latest analysis for Celsius Holdings
In the above chart we have measured Celsius Holdings' prior ROCE against its prior performance, but the future is arguably more important. If you're interested, you can view the analysts predictions in our free report on analyst forecasts for the company.
How Are Returns Trending?
The fact that Celsius Holdings is now generating some pre-tax profits from its prior investments is very encouraging. The company was generating losses five years ago, but now it's earning 6.3% which is a sight for sore eyes. And unsurprisingly, like most companies trying to break into the black, Celsius Holdings is utilizing 596% more capital than it was five years ago. We like this trend, because it tells us the company has profitable reinvestment opportunities available to it, and if it continues going forward that can lead to a multi-bagger performance.
What We Can Learn From Celsius Holdings' ROCE
In summary, it's great to see that Celsius Holdings has managed to break into profitability and is continuing to reinvest in its business. Since the stock has returned a staggering 1,944% to shareholders over the last five years, it looks like investors are recognizing these changes. Therefore, we think it would be worth your time to check if these trends are going to continue.
One more thing to note, we've identified 3 warning signs with Celsius Holdings and understanding these should be part of your investment process.