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CEOs and Twitter trolls take on Roe v. Wade

The Supreme Court is apparently poised to repeal the federal abortion protection of Roe v. Wade, and CEOs around the country are being called out. Some are decrying the move. Others are saying nothing. Few, if any, are publicly cheering.

There is no easy playbook here. While companies have zero obligation—legal or otherwise—to take a stand on any social or political issue, they have in recent years waded into those waters (consider after George Floyd's killing, North Carolina's bathroom ban, and Georgia's voting laws). And of course companies don’t have opinions, CEOs do, which they may or may not share, and—as Brian Moynihan, CEO of Bank of America stressed this week on CBS re: Roe—may or may not be the prevailing view of their constituents.

“It's the settled law of the land. We believe people should have that access," Moynihan said, cautioning that his opinion does not reflect that of all the company's 200,000 U.S. employees. "I could have a personal point of view, but that's not what we do," he said.

Then, there's the issue itself — its fate still hanging in the balance. Abortion has long been a third rail of American politics. Some CEOs are stating their positions more forcefully than Moynihan, either because they feel strongly about the issue or because doing so is good for their business—or both. Those who are loathe to speak out about abortion may believe they risk alienating 40% or so of not just their employees, but customers and shareholders—never mind local citizens and politicians. (BTW, parsing pro-choice and pro-life opinion polls is a fraught science all its own.)

The paradox is the more these difficult issues come to the fore, the more chief executives are being asked to weigh in. And they’ve watched with alarm as Disney CEO Bob Chapek fumbled the handling of his company’s response to Florida’s Parental Rights in Education Act, or what critics have dubbed the "Don't Say Gay" bill.

At the Milken Conference this week, I asked Mary Barra, CEO of GM—and Disney board member—about this.

Serwer: Social issues are difficult right now. How do you think about that?

WASHINGTON, DC - MAY 03: Pro-choice activists protest in response to the leaked Supreme Court draft decision to overturn Roe v. Wade in front of the U.S. Supreme Court May 3, 2022 in Washington, DC. In a leaked initial draft majority opinion obtained by Politico and authenticated by Chief Justice John Roberts, Supreme Court Justice Samuel Alito wrote that the cases Roe v. Wade and Planned Parenthood of Southeastern Pennsylvania v. Casey should be overturned, which would end federal protection of abortion rights across the country. (Photo by Alex Wong/Getty Images)
WASHINGTON, DC - MAY 03: Pro-choice activists protest in response to the leaked Supreme Court draft decision to overturn Roe v. Wade (Getty Images) · Alex Wong via Getty Images

Barra: “Well, at General Motors, we really focus on what are our values, and because we know our employees joined the company, because they want to join a company that has, you know, values that they share. And so when we make statements, it's usually around our values of what we believe. And, you know, General Motors stands for inclusion, we want everyone to participate in our all electric future. And we value all of our customers and all of our employees. So that's our focus. And when we make statements, it's associated with our values and what we believe.”